Chris Rovtar Appointed Executive Vice President of Saffron Digital North America

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Mobile content expert Saffron Digital expands into North America with EVP and Executive Operations.

Saffron Digital, a leading full service digital agency that delivers end-to-end mobile solutions, is pleased to announce the appointment of Mr. Chris Rovtar as Executive Vice President, North America. Rovtar will helm Saffron's North American operations and strategic alliances with media companies, carriers and content creators.

Rovtar joins Saffron Digital senior management team with more than 20 years experience in the media sector having held positions at Paramount Television and Universal/MCA Television.

Most recently, Rovtar spearheaded the global business development efforts for Mobile Streams, (publicly traded -MOS) where he developed strategic partnerships with Sony Pictures International, 20th Century Fox, SNL, Paramount Pictures, Showtime, Starz, Motricity, HBO and others.

Commenting, Shashi Fernando, CEO of Saffron Digital, said: "We are excited to welcome Chris Rovtar to Saffron Digital. Chris brings great energy, talent and mobile media acumen to the team. Our North American operations are sure to grow exponentially under Chris' entrepreneurial leadership."

Shashi continued, "We have made tremendous strides recently in deploying our Video on Demand platform to deliver long form streaming video for operators in Europe. It is very exciting to see our clients in the US, including The Ultimate Fighting Championship® (UFC®), use our WAP services to access downloadable Wallpapers, Video and Ringtones and receive updates regarding UFC events."

Chris Rovtar commenting on his appointment said: "Being price competitive is a given, but the underlining platform must be bullet proof, carrier grade and have a support team behind it that can deliver each and every time. Saffron offers real customer revenue-generating mobile solutions including WAP, Web Store fronts, VOD across mobile and online, Dual Download, Content Formatting, Long Pause and Resume (the ability to watch long-form video on both PC and mobile) as well as ad-supported video solutions, which are all live and fully functional today."

About Saffron Digital:
Saffron Digital pulls from its history of integration into three of the biggest global operators to deliver carrier grade solutions for all of its clients. The platform offers managed WAP and content services, video and ad services including streaming and Video on Demand (VOD), across mobile and online, to operators, media owners and content owners.

Saffron's Aurora video hosting and encoding platform, delivers to over 14,000 mobile handset types, ensuring the best quality video is delivered at all times across maximum handset penetration. To provide a superior user experience, Saffron has developed a 'Long Pause and Resume' function that allows mobile consumers to break and re-commence streaming sessions at their convenience. Unlike existing 'Pause' features on handsets, Long Pause and Resume is not affected by any other function on the phone, so consumers can pause viewing and make or take a call without losing the paused position.

Also, Saffron's video advertising solution enables brands to focus more directly at their target market, by using acquired consumer knowledge. Aurora can seamlessly stitch video advertisements to complimentary content whether streamed or downloaded to ensure a more targeted advertising campaign. Learn more: http://www.saffrondigital.com

Contacts:
Press and Media:
John M. Forrester
+1 (323) 702-3684

Chris Rovtar:
+1 203-550-5671

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John M. Forrester