it's a golden opportunity to use PR to gain greater awareness of your brands and products. There are fewer people knocking on an editor's door and it gives us the opportunity to be heard -- to stand out more because the competition is taking a defensive position.
Lancaster, PA (PRWEB) February 6, 2008
Every business downturn has its silver lining and this "quasi-recession" is no exception. North Star Marketing is helping sales and marketing professionals learn how to take advantage of this "silver lining" in a one-hour, free teleconference on February 19, 2008. Learn how to use public relations to increase brand value at a time when most companies are reigning in their marketing budgets.
"When businesses start making cutbacks in their budgets," says Mary Anne Piccirillo, Public Relations Director at the Lancaster, PA-based marketing and branding firm, "it's a golden opportunity to use PR to gain greater awareness of your brands and products. There are fewer people knocking on an editor's door and it gives us the opportunity to be heard -- to stand out more because the competition is taking a defensive position."
Piccirillo has been through several business cycles and has seen the impact that public relations can create in a down market. She will share her expertise and experience in using PR to create greater visibility for products and brands, to drive web site traffic, to start relationships with the media and to use Web PR and Web 2.0 tactics to get valuable exposure.
Participants in the teleconference will learn how to:
- Use positioning so editors will pick up the story
- Use back issues to predict future coverage
- Create an attention-grabbing headline
- Develop an eye for photography that will make an editor pay attention
- Work with professionals to develop the best message
- Use Web 2.0 and Web PR to gain additional coverage
North Star Marketing will offer three industry specific teleconferences on February 19th that will give information unique to each industry. The teleconferences will be held at the following times:
- Manufacturing 1:00 p.m. EST
- Food 2:30 p.m. EST
- Lifestyle/Design Products 4:00 p.m. EST
Anyone interested in registering for the free, one-hour teleconference can go to http://www.northstar-m.com and click on the Teleconference button.
North Star Marketing is a leading marketing and branding company helping companies build stronger, more competitive brands. More information on the company can be found at North Star Marketing or by calling 717-392-6982.