Our experience and success in developing online businesses combined with our commitment to top quality design, allowed us to develop a site that showcases the personality of TheStreet.com and positions them as an innovative financial news authority.
New York, NY (PRWEB) February 5, 2008
HUGE (http://www.hugeinc.com), a leading independent interactive agency, designed the new flagship website for TheStreet.com, Inc. (NASDAQ: TSCM), a leading financial media company. The new TheStreet.com (http://www.thestreet.com) brings a unique combination of personality and financial authority to the world of online finance. The website creates a dynamic visitor and advertiser experience and boasts improved architecture and user engagement features. HUGE utilized a wide variety of its capabilities including user research, content strategy and award-winning design to create the new TheStreet.com experience.
"With millions of American's accessing news and entertainment content online each day, it is imperative that media and entertainment companies like TheStreet.com engage online visitors with interesting content, as well as interactive features," said Aaron Shapiro, partner of HUGE. "Our experience and success in developing online businesses combined with our commitment to top quality design, allowed us to develop a site that showcases the personality of TheStreet.com and positions them as an innovative financial news authority."
HUGE is a leader in helping media and entertainment companies transform their traditional businesses into successful online businesses. TheStreet.com redesign focuses on providing clear and concise financial information. From the latest quotes to market data to investment news, the new site design enables individuals to easily find all of the information they need to make better informed financial planning decisions.
According to Thomas J. Clarke, Jr., chairman and CEO of TheStreet.com, "the intent of the redesign was to provide an enhanced platform for visitors and advertisers as TheStreet.com continues to position itself as a leading player in today's online financial media landscape. HUGE was a perfect fit for us because of their expertise in helping a wide base of clients redefine their web experience. HUGE worked with us to create a strategic platform that would allow us to keep our base of loyal readers while at the same time attracting new online visitors."
The new site provides a destination of multimedia financial news, education and tools in a user-friendly and engaging environment. Visitors to the site will have better access to the company's award-winning content, authors and guest commentators. The redesign provides a more engaging flow between, content, quote data and financial tools.
About TheStreet.com, Inc.
TheStreet.com, Inc. (NASDAQ: TSCM) is a leading independent producer of financial news and ratings, business and investment content, and innovative custom advertising solutions. The Company meets a broad scope of consumer, professional, and advertiser demands through multimedia distribution of advertising supported content and services and paid subscriptions. Founded in 1996, TheStreet.com, Inc. pioneered the electronic publishing of financial information on the Internet. Today, TheStreet.com, Inc's proprietary network includes TheStreet.com, RealMoney.com, Stockpickr.com, TheStreet.com Ratings, BankingMyWay.com and Rate-Watch.com, TheStreet.com TV and Promotions.com, reaching one of the most affluent, influential audiences on the Web. TheStreet.com's expanding interactive network is revolutionizing the way individuals make financial decisions and the way advertisers engage in online promotions.
HUGE (http://www.hugeinc.com) is a leading independent interactive agency that specializes in building sustainable online businesses for some of the largest and most demanding companies in the world. Founded in 1999, HUGE has evolved a unique methodology and culture that combine the best aspects of research, user-centered design, product planning, and technology expertise. The customer experiences designed by HUGE generate over $3 billion in annual revenue and are visited by over 120 million unique users each month. Clients include IKEA (http://www.IKEA.com), JetBlue Airways (http://www.JetBlue.com), Scholastic (http://www.scholastic.com), Walt Disney Company, TheStreet.com, Time Inc. (http://www.thisoldhouse.com) and American University. The company has offices in New York, Los Angeles and Sweden.