The Romance Renaissance

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The younger generation keeping love aliveā€¦

In the words of Shakespeare, 'Love comforteth like sunshine after rain', but it looks like there will be little comfort for most Brits this Valentine's Day, with only a third of us actually intending to buy a gift for their loved one.

According to a recent survey by British cocoa-grower and luxury chocolatier, Hotel Chocolat, nearly half the nation may not be showing someone that they really care this Valentine's Day. What also comes as something of a surprise is that it is the older generation that are the least enthusiastic about celebrating the most romantic day of the year.

While less than a third of people over the age of 55 won't be getting their nearest and dearest anything at all, 50% of people aged between16-24 will be. So it would seem that the Cupid's spirit is alive and well in the younger generation.

So if we are going to give a gift what should it be? Well gentlemen, nearly one in five women in the UK want Valentine's chocolates. But be careful, this could be a pitfall in itself. If you buy poor quality, badly packaged chocolate you may still find yourself in the "dog house". 70% of British women said they look for quality in their chocolate above anything else - over twice as much as quantity, so it looks like size really doesn't matter after all!

As Valentine's Day fast approaches, with a selection of gifts that show your loved one what they mean to you, Hotel Chocolat really is the best way to say those three little words perfectly.
Especially if we consider that nearly half the country feels it is the luxury element that leads to us associating chocolate and love then there really is no better option that the country's leading luxury chocolate retailer.

About Hotel Chocolat:
Angus Thirlwell and Peter Harris founded Hotel Chocolat in 1993, with a simple goal - to make a better type of chocolate available to UK consumers bored by the mediocrity of that available in supermarkets and on the high street.

Originally a catalogue-based business (then named ChocExpress), an award-winning website soon followed and in 2004 the first of many Hotel Chocolat stores appeared on the high street nationwide. There are currently 27 stores nationwide.
Authentic, wholesome ingredients are foundations of the company's success. A position that is strengthened by their privately owned cocoa plantation, St Rabot Estate in St Lucia, where they grow their own fine flavour cocoa.

Hotel Chocolat was recently awarded Emerging Retailer of the Year by the influential Retail Week and has been nominated as one of the UK's prestigious CoolBrands.

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Leo Kellgren
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