MyMedia Helps the University of Toronto Communicate with Students and Members In Their New State-Of-The-Art Facility Fitness Center

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MyMedia successfully implemented a new and powerful communication system with the University of Toronto Recreational and Wellness Center (RAWC), a brand new state-of-the-art facility fitness center.

Scala, the leading provider of end-to-end digital signage software, announced today that Scala Certified Partner, MyMedia successfully implemented a new and powerful communication system with the University of Toronto Recreational and Wellness Center (RAWC), a brand new state-of-the-art facility.

The Center is very diverse with community outreach programs with other schools and partners with the local hospital for rehabilitation and fitness instructor courses. With various programs taking place, communication within the building was a full-time job and the limited communication tools they had were ineffective. The coordinator Andrew Bellerby was looking for a more effective and time saving means to communicate information.

Bellerby decided on a digital signage system that was easy to use with a short learning curve. They needed a system that could tap into their scheduling software, which posted schedules on the plasma screen throughout the facility.

MyMedia took on the challenge of delivering a system that fulfilled all of the University of Toronto's requirements. As a Scala Certified Partner in the Toronto area, MyMedia recommended Scala InfoChannel as the right solution. The InfoChannel Player pointed to MyMedia's content manager server, which held all of the University of Toronto's content and playlist. The content was developed by using a series of templates scripts. This gave the coordinator and his team the ability to change content quickly and easily.

The second aspect of the project was to overlay digital signage over television programming that was coming in from a satellite feed on the first channel. Since InfoChannel Player software accommodated the ability to display two separate sources of content with the use of the dual head video card, along with the TV input card, MyMedia configured the player to display two independent channels of content. The first channel is all digital signage with four zones playing announcements, news, weather, time and date. The second channel plays, the overlay of digital signage and satellite TV simultaneously.

The last aspect of a challenge for MyMedia was to display the facility's schedule on their plasma screens. "To accomplish this we needed to extrapolate the data from their scheduling software and develop a VBScript to display a seven-day schedule tailored to the client needs. This gave the coordinator a timesaving solution of not having to post print ads every day for a facility. The digital signage displays mimic the changes in this scheduling software updated every minute," Says John Liberatore, President of MyMedia.

The University of Toronto has had a great deal of success with InfoChannel 5 and is considering expanding their digital signage networking near future.

About MyMedia
MyMedia is design agency specializing in digital media; Digital Signage, Web development in the greater Toronto area founded in 2005. MyMedia offers a turnkey digital signage solution, from full integration to content design and content management service. This gives the user total support while providing a truly dynamic digital signage network. In addition, our VB scripting staff bring added value to the Scala solution by tying in other software application to merge with the digital signage requirements. For more information on MyMedia's services, please contact sales or Toll-Free at +1 866-636-0636 or 905-232-7677 ext: 3.

About Scala, Inc.
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more.

Scala is now headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

Richard F Trask
Director Public Relations
Scala Inc.
+1 610-363-3350 @

John Liberatore
+1 905-232-7677
john @


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