Lyra Research Presents Leading Conference on Toner and Ink Jet Hardware and Supplies in Tokyo

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Lyra Research, the digital imaging authority, announces The Lyra Imaging Tokyo Conference, to be held February 13, 2008, at the Kaiun Club in Tokyo, Japan. Lyra is pleased to continue this industry-leading event's 10-year tradition in Tokyo. The 2008 event will feature presentations focused on various aspects of the digital imaging market including: consumer printing and supplies; digital photo output; the office printer and toner cartridge markets; a regional view of the Chinese and EMEA imaging markets; wide- and super-wide-format printing; and an environmental impact analysis of the digital imaging industry. (http://www.jds.ne.jp/lyra/seminarindex.htm)

Lyra Research, the digital imaging authority, announces The Lyra Imaging Tokyo Conference, to be held February 13, 2008, at the Kaiun Club in Tokyo, Japan. Lyra is pleased to continue this industry-leading event's 10-year tradition in Tokyo. The 2008 event will feature presentations focused on various aspects of the digital imaging market including: consumer printing and supplies; digital photo output; the office printer and toner cartridge markets; a regional view of the Chinese and EMEA imaging markets; wide- and super-wide-format printing; and an environmental impact analysis of the digital imaging industry. (http://www.jds.ne.jp/lyra/seminarindex.htm)

Global Graphics Software Is Official Lyra 2008 Worldwide Conference Sponsor
Lyra Research is proud to announce that Global Graphics Software is supporting the Lyra Imaging Tokyo Conference as Lyra's 2008 Worldwide Conferences sponsor.

Tokyo Conference Agenda Highlights
Environmental friendliness continues to rate higher in consumers' shopping criteria, and in response, Lyra's president, Charles LeCompte, will discuss the dirty side of the imaging industry in his presentation, "Cradle-to-Grave: Lyra's Whole-View Environmental Impact Analysis of the Industry." LeCompte will take a first-ever integrative and holistic view of the many factors involved in creating an accurate "green report card" assessment of how different industry firms and regions are performing in different product life-cycle phases, such as raw materials sourcing, manufacturing, packaging, disposal, and recycling.

Office and Enterprise Printing: As new technologies, such as Silverbrook's Memjet and HP's Edgeline, challenge existing hardware paradigms, vendors will meet offices' and corporations' printing needs with newer, more cost-effective hardware and solutions. Analysts' presentations will include forecasts and analysis regarding enterprise printing, including a discussion of the shift from selling printers to selling printing solutions. Lyra will offer a fresh perspective on the perennial battle between ink jet and laser technologies in the enterprise and small to midsize business sectors. Industry leaders will also talk about the biggest trends and challenges in the imaging software market.

Home and Office Digital Imaging Supplies: All eyes are on printer supplies, as OEM printer vendors are dependent on consumables for profitability. This segment includes special coverage from The Hard Copy Supplies Journal, Lyra's newsletter devoted to media and cartridge consumables. Topics include ink jet and toner market supplies forecasting models, and the supplies retailer perspective.

Chinese and EMEA Imaging Markets: This presentation will examine the European and Chinese markets, focusing on the unique habits of users in these areas and on the distribution channels being used to get products to market. Also included are market size figures for both areas.

How to Register
To register for this event, please e-mail Mr. Kazuo Kurosawa, Director of Planning and Development, JDS Company, Ltd., at kurosawa@jds.ne.jp, phone 81-3-3358-1601, or visit http://www.jds.ne.jp/lyra/seminarindex.htm.

Sponsor this Event
About 80 executives, managers, and planners from the industry's leading firms attended last year's Lyra Imaging Conference in Japan. This year, Lyra Research and JDS Company Limited is offering an exclusive and expanded sponsorship program for the conference, giving industry marketers the best opportunity to showcase their brands at this important event. Call Sandy Tobin (stobin@lyra.com) at 617-454-2612 for sponsorship information.

Event Agenda
Overview of Desktop/Consumer Printer Market
Larry Jamieson
Director, The Hard Copy Industry Advisory Service

Overview of the Ink Jet Supplies Market
Andrew Lippman
Industry Analyst, Ink Jet Market

Beyond Photo Output: Anticipating Opportunities in the Evolving Photo Culture
Charles LeCompte
President

Overview of Office/Enterprise Printer Market
Larry Jamieson
Director, The Hard Copy Industry Advisory Service

Overview of the Toner Supplies Market
Cortney Kasuba
Industry Analyst, Toner

Regional Outlook: EMEA and China
Charles LeCompte
President

The Future of Wide- and Super-Wide Format
Andrew Lippman
Industry Analyst, Ink Jet Market

Enterprise Printers and Copiers Tell All: Insider Insights from Lyra's Office Print Monitor
Cortney Kasuba
Industry Analyst, Toner

Cradle to Grave: Lyra's Whole-View Environmental Impact Analysis of the Digital Imaging Industry
Charles LeCompte
President

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.
Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

CONTACT:
André Rebelo
Marketing Manager
Lyra Research, Inc.
617-454-2658

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