Shelf Impact!'s Package Design Workshops Educate Professionals about Trends and Strategies

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Summit Publishing Company's package design one-day training sessions offer insight into retail trends, such as private label products and sustainable considerations, and strategies for designers, brand and marketing managers, and package development professionals.

Summit Publishing Company announces the launch of a new series of workshops focused on package design and produced by the editorial team that created Shelf Impact! digital newsletters. Shelf Impact!'s Package Design Workshops will be held in six cities across the country during the spring and summer of 2008.

The one-day educational programs will cover retail trends in packaging, the latest intelligence on consumer preferences, and a discussion of strategies that designers and brand managers can employ to create packaging that sells. Shelf Impact! Editor in Chief Jim George will facilitate the workshops and believes they'll offer an ideal agenda for package designers. "Our workshops are perfect for the busy professional who may not have the time or resources to attend a multi-day conference. Each workshop offers a hands-on learning environment, where professionals will discover current trends, plus methods for assessing their own package designs, as well as tips for managing the creative process."

Comments Shelf Impact! Publisher and co-presenter Jim Chrzan: "Information about package design continues to be one of the most popular searches on Packworld.com, the companion Website to our flagship magazine, Packaging World. We see this new series as an excellent way for designers, and other professionals involved in package development, to tap into the intelligence we've collected from our contacts within the package design community. Jim is an experienced, sought after speaker who brings a depth of knowledge to his presentation, ensuring top value for workshop attendees."

Online registration for the Shelf Impact!'s Package Design Workshops is open now at http://www.shelfimpact.com/pdw. For additional information, please contact Ms. Jurate Zelba at zelba@packworld.com or 312-222-1010, ext. 135.

About Summit Publishing Company:
Chicago-based Summit Publishing Company is an integrated media publisher offering business information for packaging professionals. Print magazines include flagship monthly Packaging World (http://www.packworld.com); PACK EXPO Showcase; Healthcare Packaging and Contract Packaging. In addition to packaging e-newsletters, Summit Publishing Company also produces Webcasts and a variety of conferences and workshops for packaging professionals.

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