As the Habbo community continues to increase, their audience will demand a mainstream in-game entertainment presence
Los Angeles (PRWEB) February 6, 2008
Habbo, the largest virtual world for teens, today announced it has partnered with William Morris Agency, the world's largest and most diversified talent and literary agency. Habbo is the first online virtual world the agency will represent in the rapidly growing digital entertainment industry.
To expand the virtual world's reach into the entertainment industry, the William Morris Agency will help Habbo facilitate new strategic partnerships to generate cross-marketing and promotional opportunities. Additionally, William Morris will provide popular Hollywood and music celebrities for in-game interview appearances within the Habbo community.
"The William Morris Agency is the preeminent talent agency in the business," said Teemu Huuhtanen, EVP, Habbo business and President, North America. "They will play a crucial role in expanding the Habbo brand across North America by initiating for us new relationships with advertisers in the entertainment industry and developing high-profile promotional opportunities."
Working together, the William Morris Agency will leverage Habbo's presence as the leading teen virtual world to develop new revenue-generating business opportunities with major studios, television and cable nets, record labels, and professional sports leagues, to name a few.
"As the Habbo community continues to increase, their audience will demand a mainstream in-game entertainment presence," said Jim A. Wiatt, Chairman and Chief Executive Officer, William Morris Agency. "William Morris' Digital Group will be a key partner helping Habbo develop ideal business and marketing opportunities with the leaders of the entertainment industry."
There are currently Habbo communities in 31 countries on five continents. To date, over 86 million Habbo characters have been created and more than 8 million unique user's worldwide visit Habbo each month (source: Google Analytics).
Habbo is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 31 countries on five continents. To date, over 86 million Habbo characters have been created and 8.3 million unique users worldwide visit Habbo each month (source: Google Analytics). Habbo is operated by Sulake Corporation, a Finnish online entertainment company.
About William Morris Agency:
Founded in 1898, the William Morris Agency is the leading talent and literary agency in the world, with principal offices in New York, Beverly Hills, Nashville, London, Miami Beach and Shanghai, China. The Agency represents clients in all segments of the entertainment industry, including Motion Pictures, Television, Music and Personal Appearances, Broadway Theatre and Theatrical Touring, Book Publishing, Commercial Endorsements, Sports Marketing, Corporate Consulting, Digital Media, and Video Games. The William Morris Agency can be found at http://www.wma.com.
For more information, please contact:
Edelman Public Relations, for Habbo
erik.fairleigh @ edelman.com
William Morris Agency
cmu @ wma.com
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