RewardStream Leverages SaaS to Shake Up Loyalty Marketing

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Marketing technology provider RewardStream leverages Software as a Service (SaaS) to liberate loyalty marketers.

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You simply cannot do this with the legacy technology dominant in the industry today -- this helps to keep our clients a step ahead of their competition.

RewardStream Inc., a leading provider of marketing automation technology, is shaking up the loyalty marketing industry with their unique SaaS delivery of dynamic loyalty programs. By leveraging SaaS to deploy their Lifecycle Marketing Platform™ (LMP), RewardStream has changed the speed at which sophisticated loyalty programs are launched, modified and upgraded -- from months into days. This has created waves in an industry ruled by legacy technology solutions that take months to deploy and are infrequently modified once launched.

The benefits of SaaS deployments are well documented, with companies such as and Google owing much of their growth to SaaS. Once known as Application Service Providers or ASP's, SaaS has revolutionized software distribution because of its ability to deliver business solutions that are intuitive to use, easy to deploy and charged in a pay-as-you-go model. These same benefits apply to the Fortune-class companies who run loyalty programs on RewardStream's LMP™.

"RewardStream has liberated the marketing professional by significantly increasing the speed at which they can deploy and optimize their loyalty program," states Peter Oxley, CEO of RewardStream. "Leveraging a SaaS delivery model, we can seamlessly release leading-edge functionality into RewardStream's LMP platform three or four times a year. This continuous innovation ensures marketers have a responsive loyalty toolkit and robust technology platform on which to run strategic loyalty marketing program in real-time."

The flexibility of SaaS is inherent in the way RewardStream's clients interact with their loyalty programs. Self-service, real-time program reports are available through ControlCenter™, RewardStream's intuitive web-based administrative portal. Reports can be customized to deliver on the key metrics that determine the program's health and ROI. The result is marketers who are empowered with the information they need to make informed decisions around optimizing a program's performance at anytime -- and a technology platform that can deliver on these changes within tight timelines. "Many of our clients are optimizing their loyalty program each week," continues Oxley. "You simply cannot do this with the legacy technology dominant in the industry today -- this helps to keep our clients a step ahead of their competition."

As an active participant in the SaaS technology community, RewardSteam is attending the SaaS Summit 2008, February 27 to 28 in San Francisco. As a member at these technology-leading summits, RewardStream addresses innovative new ways to continually deliver the cost, functional and usability benefits a SaaS solution offers their clients.

About RewardStream
RewardStream, the leader in SaaS marketing automation technology, develops products that liberate loyalty marketers from the shackles of legacy technology. Our Lifecycle Marketing Platform™ (LMP) empowers marketers to launch highly customized loyalty programs in under 30 days. RewardStream's LMP is utilized by a broad spectrum of clients that operate B2C, B2B and Channel loyalty programs in the financial services, telecommunications, healthcare, IT and manufacturing sectors. More information on RewardStream can be found at

RewardStream and the RewardStream logo are trademarks of RewardStream Inc. All other trademarks and company names mentioned are protected by their respective owners.

Valia Thorburn
RewardStream, Inc.

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Valia Thorburn
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