TruMedia has grown globally over the past year and is now poised for rapid expansion
Tampa, FL (PRWEB) February 7, 2008
TruMedia Technologies (http://www.tru-media.com), the world's leading provider of real-time audience measurement systems, has appointed George E. Murphy, former SVP Global Marketing of Daimler Chrysler, as Chief Executive Officer. TruMedia has also announced the opening of the official company headquarters in Tampa, Florida, USA.
"TruMedia has grown globally over the past year and is now poised for rapid expansion," said Moti Gura, TruMedia Active Chairman "We are pleased to have George Murphy on board and look forward to the company's continued success under his leadership."
George E. Murphy will be responsible for driving TruMedia's Sales, Marketing and Business Development activities as well as overseeing the company's R&D and operational activities. During the past 20 years Mr. Murphy led the marketing activities of some of the largest manufacturing companies in the world. Prior to joining TruMedia, he served as Senior Vice President of Global Brand Marketing at Daimler Chrylser, where he led all global marketing and product planning efforts for the Dodge, Chrysler and Jeep brands and managed a multibillion dollar marketing budget. Prior to this he was General Marketing Manager of Ford and held various senior level positions over a period of 11 years at General Electric.
"I am happy to be joining TruMedia at such an exciting and critical phase of the company's development," said George E. Murphy, TruMedia's new CEO. "TruMedia has revolutionized the out-of-home measurement industry and I'm looking forward to leading the company into the next phase of its development."
Over the past year TruMedia has opened sales offices in California, The Netherlands, Spain and an R&D center in Israel. Mr. Murphy will be based out of the new TruMedia headquarters in Tampa, Florida along with Chief Measurement Officer, Dr. Vicki Rabenou and CTO, Dr. Itzik Wilf.
TruMedia Technologies Inc (http://www.tru-media.com) is the leading provider of real-time audience measurement solutions. TruMedia's advanced automated imaging systems deliver accurate viewing measurements for out-of-home advertising on posters, digital signs, TV monitors, display windows and in-store product displays.
Addressing the digital signage, in-store advertising and out-of-home TV markets, as well as product display in windows and point of purchase locations, TruMedia builds upon proprietary video analytics technology developed during the past 5 years within the homeland security industry, to detect and track viewers' faces in order to measure true visual exposure to media and merchandize.
TruMedia products are installed on 6 continents -- North America, South America, Africa, Asia, Europe and Australia.
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