Sellion Inc. Launches 'EAT MY LIGNANS' Marketing Campaign

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Sellion Inc., producers of Imvia Natural products announced today the start of a new advertising and marketing campaign, entitled 'Eat My Lignans' to support the national launch of their Imvia Flax Seed Lignans line of products.

Lignans - protect against cancer by multiple mechanisms

Sellion Inc., producers of Imvia Natural products announced today the start of a new advertising and marketing campaign, entitled 'Eat My Lignans' to support the national launch of their Imvia Flax Seed Lignans line of products.

The uniqueness of this campaign is designed to create consumer awareness and to promote the education of flax seed lignans as a new, natural health & wellness nutrient. Lignans are found primarily in fruits, grains, berries and vegetables but are especially abundant in the hulls of flax seeds. Lignans are well known as phytoestrogens and powerful antioxidants. There are numerous studies supporting the benefits of lignans to help lower risks of certain cancers, improve breast and prostate health, and support for symptoms of menopause including hot flashes.

"Not many people know what a lignan is or why they should be taking them," says Bill Feaster, President of Sellion Inc. "The objective of our campaign is to first capture consumer's attention and then make them aware of the amazing health & wellness benefits of lignans".
The 'Eat My Lignans' campaign will be supported through national print advertising, infomercials, local market advertorials, on-line creative and in-store events.

Recent publications seem to support this growing trend in lignans. Life Extension magazines' recent article "Lignans - protect against cancer by multiple mechanisms" (January 2008) and "Flaxseed for Hot Flashes" found in EatingWell.com and referenced on msn.com (2/1/08) both reflect the growing groundswell of support for lignans.

Imvia products are launching into the natural/health industry through leading distributors and on a direct basis to retailers. The website (http://www.imvianaturals.com) is designed to support our mission of Integrative medicine and create awareness for our products. The site includes a number of clinical studies that support the science and research behind lignans.

Sellion Inc. is a marketing & brand development company headquartered in North Kingstown, RI. The mission of our Imvia brand is to support the concept of INTEGRATIVE MEDICINE through education, marketing and brand awareness.

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