AdaptiveMobile Issues Warning and Guidelines to Parents On Rapid Increase of Mobile Pornography

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With the rise in mobile pornography, AdaptiveMobile is issuing a warning to parents to help them provide a safe mobile environment for their children. The lack of basic blocking technology on most smartphones, combined with few age-verification controls on mobile web pages, can mean easy access to mobile pornography. AdaptiveMobile urges parents to work closely with their mobile service provider to ensure a safe mobile environment for teens, tween and children.

We want parents to know the real risks that exist and also to encourage them to work closely with their children and mobile service provider for a safe mobile experience.

AdaptiveMobile, the leading provider of mobile subscriber protection for enterprises and individuals, today warned parents that their children and teenagers may have unrestricted access to a number of pornographic images and videos via their mobile devices. The company issued this warning amid industry predictions that mobile pornography will see exponential growth in 2008. According to Juniper Research, mobile pornography was a $775 million industry in 2008, with the global market predicted to reach $3.5 billion by 2010.

The concern lies in some mobile sites that require no age-verification to view material as well as other content providers who send pornographic images as part of marketing campaigns. While some mobile operators either restrict or ban this content, others are allowing it, given both consumer demand and the revenue potential. Adding to the concern is the announcement by YouTube to expand its content to more than 100 million cell phones, which could include graphic and adult material.

Some of the ways that children and teenagers could receive pornography inlcude SMS campaigns which contain links to adult sites, MMS campaigns containing inappropriate images to advertise a site, and emails that contain images or videos. Each of these examples does not require age-verification controls to access the content.

AdaptiveMobile works with mobile operators throughout the world to ensure a safe mobile experience for teenagers, tweens and children. Its parental controls are multifaceted, allowing parents to block applications, phone numbers and sites, or allow certain technologies in a limited capacity. It is encouraging parents to become an active partner in their children's mobile experience, working closely with their mobile service provider to get the best level of protection available.

"Children and teenagers are the fastest adopters of mobile technology, so the trend toward mobile pornography is of special concern to those of us interested in their safety," said Lorcan Burke, CEO of AdaptiveMobile. "We want parents to know the real risks that exist and also to encourage them to work closely with their children and mobile service provider for a safe mobile experience."

Press contacts:

Anne Coyle                                                                             Pete Hendrick
C&E Creative for AdaptiveMobile                                            Rocket for AdaptiveMobile
+1 857-222-6363                                                                     +44 (0)845-370-7024                                                

About AdaptiveMobile
AdaptiveMobile is the leading mobile security provider of unified customer protection for enterprises and individuals. The company offers comprehensive proactive protection from the increasingly prominent threat of mobile viruses, malware, inappropriate content, unsolicited communications and spam at a corporate and consumer level. AdaptiveMobile's software works across all mobile and wireless bearers, for all technologies including messaging, internet and video.

AdaptiveMobile was founded in 2003 and boasts some of the world's largest mobile operators as customers and the leading security and telecom equipment vendors as partners. The company is headquartered in Dublin with offices in the North America, Europe, South Africa, Middle East and Asia Pacific.

More information is available at http://www.adaptivemobile.com

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Anne Coyle
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