Sun, Sand & Salty Toes Are all Part of The American Dream

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Florida entrepreneur wants everyone to feel like a Beach Goddess with the debut of her beach lifestyle clothing company, Salty Chix, on CNBC's American Dream Team segment of "The Big Idea" with Donny Deutsch.

Florida entrepreneur wants everyone to feel like a beach Goddess with the debut of her beach lifestyle company, Salty Chix, on CNBC's "American Dream Team" segment of "The Big Idea" with Donny Deutsch.

Dianne Cernese, owner and designer of Salty Chix beachwear, began envisioning a softer, more feminine line of beach clothing after meeting women tourists from all over the world on the beach down the road from her Florida home. "After talking to these women, I discovered we all had one thing in common; our love for the ocean. Salty Chix was born so that every woman can live the beach lifestyle, and take a bit of that ocean-loving feeling home," Cernese stated.

Cernese saw a demand for more feminine beach wear that offered color and, "not the same old dark-edged beach designs that are out there now," Cernese said. "It was time for a unique, ocean-flavored fashion style."

In January 2008, the Salty Chix website launched, and Cernese began supplying her screen printed T-shirts, handcrafted Indonesian shell jewelry and belts to east coast boutiques. She submitted a video clip to CNBC's "The Big Idea", which encourages entrepreneurs to follow their business dreams, after being inspired by the show to take her business to the next level. Cernese admitted, "Having my company chosen means
I'm on the right path. I hope this also inspires others to pursue their own passions."

Salty Chix is a member of the Cousteau Society, which raises awareness for the conservation and health of the world's oceans. Cernese conceded, "We need to protect the beauty and splendor of the oceans so we can all continue to enjoy the sound of the waves and salty air."

Salty Chix summer product line is available online at http://www.saltychix.com.

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