InovaOne Launches Storefloors Web-Centric Marketing Initiative

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InovaOne (http://www.inovaone.com) recently launched storefloors web-centric marketing initiative.

InovaOne (http://www.inovaone.com) recently launched storefloors web-centric marketing initiative. The initiative included a refreshed brand identity, an interactive video centric website (http://www.storefloors.com) and lead generation marketing collateral.

Utilizing the latest in web-centric video marketing technologies for the design and launch of storefloors website, InovaOne provided a platform for storefloors to convey compelling messages to their targeted audiences through integrated video navigation. "Tech savvy customers are looking for clear and concise info via a company's website," says Steve Sanford, CEO of InovaOne. "By utilizing well produced and integrated web video, we can deliver information quicker and with more clarity to today's web viewers."

"InovaOne did an amazing job of refreshing our brand positioning, creating a highly interactive website and spot-on lead generation marketing collateral that clearly conveys our passion for flooring and our focus on increasing our clients productivity," said Earl Wasserman, Founder and Chief Innovations Officer. "InovaOne's creative designers, video producers, motion graphics experts and web developers all worked together to create an amazing experience for our audience."

storefloors provides comprehensive flooring solutions to customers in the retail, franchising and architecture design spaces. Their services range from design consultation to flooring selection, brand enforcement, national account pricing, single source purchasing, shipment tracking and delivery coordination.

InovaOne Studios, Inc. was founded in 2004 as a web-centric marketing and technology agency. They specialize in communication consulting, brand identity development, SEM/SEO technologies, lead generation systems, creative design, video production, web development and outsourced marketing services to the Small and Medium Business (SMB) markets.

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Benj Smith
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