RealBird Announces the Release of its Industry Leading Map-based MLS Search with MRIS MLS Listings

RealBird extends the availability of its flagship interactive map based listing search service to members of the MRIS MLS (Metropolitan Regional Information Systems Multiple Listings Service).

Redwood City, CA. (PRWEB) February 8, 2008 -- RealBird, a leading provider of Internet marketing tools for the real estate industry, announces today the release of its industry leading interactive Map-based MLS search service with MRIS (Metropolitan Regional Information Systems) MLS (Multiple Listing Service) listing data. With MRIS coverage, RealBird's services become available to an additional 60,000 real estate professionals in Maryland, Washington DC, Northern Virginia, and parts of West Virginia and Pennsylvania.

Part of Realbird's MRIS service is the recently announced, groundbreaking new version of its RealBird Listing Publisher, an innovative, fully web based product to help REALTORS market their listings and generate leads from the major real estate online classifieds portals. With this new product, agents and brokers can increase their lead generation efficacy by embedding their branded IDX Search directly in every published single property website which are syndicated to the major classified portals. Compared to "traditional" single property website marketing tools, which only syndicate the agent's own listing, the RealBird service increases customer response by a very significant factor. RealBird is today the only service provider in the real estate industry to provide such an innovative "application syndication" service. The RealBird Publisher service is available to all USA real estate agents free of charge. The Map-based Interactive MLS Search is available with 14 MLSs and costs only $19/month for individual agents (MLS IDX user fees may apply).

The Growing Importance of Effective Property Web Sites for Lead Generation
The downturn in the real estate market has forced agents to beef up their marketing services to be competitive. With the new RealBird Listing Publisher, agents can create dedicated property websites for every listing within minutes and for completely free. Other property website solutions cost up to $99/year for a single listing! This made it costly for a listing agent to commit to creating a property website for every listing. Even if the agent has no active listings at the moment, s/he can publish Sold listings just to get exposure for their active MLS Search and create link-backs to his or her website! The RealBird Listing Publisher also enables agents to create draft presentations for listing interviews. Using such advanced online listing marketing techniques, agents can greatly improve their chance of winning listing interviews.

With the RealBird Listing Publisher agents can create stand-alone websites with maps, photos, slideshows, videos, external virtual tours and any other information pertaining to the property and its community. These single property websites work because they are syndicated to major classifieds portals, the very places where homebuyers are searching.

However, until now, the efficacy of converting lookers into leads has still been relatively low because homebuyers, while browsing classifieds portals, will most likely quickly click away from any one listing that does not match exactly their expectation.

The ingenious novel feature in the RealBird product is the ability to embed in Single Property Publisher websites the agent's MLS interactive map search. Exposing the MLS search where most homebuyers are searching makes the agent's branded MLS search accessible through multiple websites, instead of just on their own website. To illustrate, please go to http://www.58NorthGate.com or http://www.greathome2sell.com and click on the Map Search tab.

The RealBird Publisher service also helps generate traffic to agents' websites. A real estate website is only as good as the traffic it gets - and in today's competitive world it is hard to gain online visibility and differentiation without a huge marketing expense, and the new RealBird Publisher offers an elegant and effective solution, at a very low cost.

More details, case studies and examples can be found at http://www.RealBird.com

About RealBird:
RealBird's services ( http://www.realbird.com ) include listing marketing and lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The RealBird Listing Publisher provides a free, next generation Property Website builder with syndication to 3rd party classified sites and advance presentation tools. The RealBird Map-based Search service couples the traditional, form-based MLS search with the ability to browse listings on a street or aerial map. SearchOnMaps.com is the real estate industry's first, fully map based Yellow pages portal (http://www.SearchOnMaps.com).
RealBird has over 10,000 members and also provides mapping services to leading broker portals, virtual tour providers and luxury real estate brokers.

RealBird is a registered trademark of RealBird Inc.

Contact: Gabriel Gross, (866) 551-2934,
Web: http://www.realbird.com
Blog: http://realbird.typepad.com

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