Austin, TX (PRWEB) February 9, 2008
ArteWorks SEO announced today the launch of its groundbreaking search engine optimization and Internet marketing video series. This series of educational and informative videos explains, in plain English, many aspects of search engine optimization and Internet marketing. ArteWorks SEO CEO Matt Foster and other industry experts such as Rand Fishkin, CEO of SEOMoz.org are featured in the series.
"The world of Internet marketing is mysterious to many people, and myths about search engine optimization techniques are ubiquitous," explained Mr. Foster. "What we are trying to do is provide accurate, current information regarding search engine optimization, trends in Internet marketing, as well as explaining search engine mythology and things to avoid. Site owners and corporate decision makers need to have accurate information in order to optimize their sites effectively or to choose an appropriate search engine optimization firm."
In addition to being informative and educational, the videos are interesting and fun. "There are any number of dry, boring SEO videos on the Internet which feature some scholarly-type individual in glasses sitting behind a desk and attempting to explain SEO in monotone using esoteric and academic terms. We want to reach the ordinary layperson, and have intentionally stayed away from this format," commented Mr. Foster. "This fun series makes SEO exciting, as each of the videos is filmed outdoors in such places as Yellowstone National Park, outside of Google headquarters in California, or the Garden of the Gods in Colorado. The exciting backgrounds and panoramas combined with the plain language used to explain complex search ranking algorithms are sure to keep the attention of even the most novice viewer." Additionally, the videos are short in length, lasting from three to five minutes each, are topic specific and to the point, and rambling or cumbersome language is avoided.
The videos currently available cover a wide range of topics including Google optimization, link building, on page techniques, pay per click, and common misconceptions and things to avoid. The search engine optimization videos are available free of charge and code is provided so that individual site owners can embed the videos into their own web pages or bookmark them via popular social bookmarking services.
"We receive inquiries every day from individuals who have been filled with misinformation about search marketing, and the need for accurate, concise, understandable information is real. The fast paced, ever changing world of search engine optimization is complex and confusing. This video series is our attempt to explain SEO in simple terms for our clients as well as the public as a whole," said Mr. Foster.
This Internet marketing video series is available free of charge on the ArteWorks SEO web site at http://www.arteworks.biz/videos, as well as on YouTube, MySpaceTV, AOL Video, MetaCafe, and other video sharing sites.
About ArteWorks SEO
ArteWorks SEO is an internationally recognized search engine optimization and Internet marketing firm headquartered in Austin, Texas with a satellite office in Seattle, Washington. ArteWorks SEO is ranked in the top 3 search engine optimization firms in the world by several different Internet marketing organizations. For more information, please visit http://www.arteworks.biz.