WheyUP to Be Sold at Ralphs Grocery in California

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Sports beverage company signs deal with Kroger's largest supermarket division.

WheyUP, the Original Protein Drink with Energy, continued its aggressive distribution campaign by signing a deal with Ralphs Grocery, a major supermarket chain in the Southern California area. In the arrangement, WheyUP will be sold at 140 Ralphs Grocery stores beginning in the second quarter of 2008.

Ralphs Grocery currently operates more than 260 supermarkets in California. It is the oldest supermarket chain west of the Mississippi River and is the largest supermarket division of Cincinnati-based retail conglomerate Kroger.

WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP will be sold in ready-to-drink 16-ounce plastic bottles and 12 packs in two flavors: wild berry and tropical citrus.

"We see WheyUP as a mass market drink that appeals to all demographics," said WheyUP's inventor and co-founder Erik Rothchild. "So to get distribution at one of the most popular and well-known grocery stores in the United States is huge for our visibility and credibility. It really speaks volumes about WheyUP's potential as an everyday drink for the American consumer."

The fitness industry recommends consuming a minimum of 20g of whey protein prior to working out. Many individuals are also seeking a boost of energy -- whether it's coffee, an energy drink or caffeine pills - to intensify their workout. With WheyUP, getting energized and adding healthy protein to a diet has never been easier.

WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle.

"With 20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect drink for people on carb-conscience diets," Rothchild said. "It's a great way to add protein to your diet and energy to your day."

For more information, visit http://www.wheyup.com.

To schedule an interview with WheyUP founder Erik Rothchild, for a product sample, or a high-resolution product image, please contact Curt Blakeney, Edge Public Relations (http://www.edge-pr.com) at 480-628-1611.

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Curt Blakeney
WheyUP
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