TopRank® CEO Offers Search Engine Optimization Insight on News, Blogs and RSS at UK Search Marketing Conference

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Online Marketing and PR Expert, Lee Odden to Take Part in Three Sessions at Search Engine Strategies (SES) London

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Blogs, RSS and News search optimization represent powerful marketing opportunities

TopRank Online Marketing, a leading search engine optimization agency based in Minneapolis, MN (USA) announces that CEO Lee Odden will join three panels at Search Engine Strategies (SES) London, offering insight into the world of advanced search engine optimization techniques for blogs, news and social media. The panels will focus on how corporations can utilize & leverage news search engines as well as specialized blog & feed search engines. Odden will also moderate a third panel focusing on online reputation management.

"Blogs, RSS and News search optimization represent powerful marketing opportunities" said Odden, whose Online Marketing Blog has been recognized by Advertising Age as one of the top marketing blogs on the web. "With so much emphasis on standard search engine optimization (SEO) the opportunities for smart marketers to gain a competitive advantage through the optimization of news, blogs and social media are significant. We will share exactly those tactics at the London SES show."

Mr. Odden will be speaking on two concurrent panels, "News Search Engine Optimization" and "Blog and RSS Search Engine Optimization" on February 20th, at 10:30 a.m. and 11:45 a.m. respectively. He will also moderate the "Online Reputation Management" panel at 3:30 p.m on February 21st. All panels will take place at the Business Design Centre in Islington.    

"There aren't too many people who really understand the intersection of search engine optimization and public relations", said SES London conference co-host and organizer, Mike Grehan. "So it is a pleasure to have Lee Odden involved with our sessions on blogs, news and online reputation management".

News Search Engine Optimization
News search engines such as Yahoo News and Google News offer a great way to receive targeted traffic related to breaking topics or to help with a public relations effort. Moderated by Anne Kennedy of Beyond Ink, this session will look at how to make use of tactics such as press release optimization and optimizing news content to best tap into traffic from news search. Odden will be focusing on news content optimization, particularly online newsrooms, and will be accompanied by Greg Jarboe, President and Co-Founder, SEO-PR, and Tim Gibbon, Director, Elemental Communications.

Blog & RSS Search Engine Optimization
Moderated by Andrew Goodman of Page Zero, this panel, including Odden, Amanda Watlington, Owner of Searching For Profit, and Massimo Burgion, Founder and Chief Strategist, Global Search Initiative, will explore how niche blog and RSS feed search engines work followed by tips on how companies can use blogs and RSS feeds as online marketing tools. Odden will be giving a personal example of how TopRank has leveraged the Online Marketing Blog to build industry credibility, extend its network, grow its consulting business and attract media attention, including book offers.

Online Reputation Management
As increasing numbers of consumers are "empowered to publish" via blogs and social networks, companies are becoming keenly aware of the importance of managing brand and reputation online. This session will provide an overview and big picture issues related to online reputation management, a range of ORM tactics and a great collection of localized examples. Whether it's PPC trademark issues, engaging legal help or blogger relations, there's a lot to cover in just one hour. Odden will moderate a panel including Greg Jarboe, Andy Beal, Consultant, Blogger, & Author, Marketing Pilgrim LLC, and Nan Dawkins, President and CEO of Serengeti Communications.

More information about the SES London Conference is available at:

Lee Odden is a 10+ year veteran of the Internet marketing industry and serves as CEO of TopRank Online Marketing. Odden has been tapped as an expert resource on SEO and online PR by The Wall Street Journal, U.S. News & World Report, Fortune Small Business and The Economist. He is a frequent speaker at DMA, PRSA and Search Engine Strategies conferences. He is also frequently cited by leading search marketing industry web sites Search Engine Watch and Search Engine Land and has been quoted in numerous books on SEO, blog marketing and online PR.

TopRank is a leading search marketing agency offering strategic SEO and online public relations consulting, training and implementation for Fortune 500 companies. As an industry thought leader, TopRank's Online Marketing Blog is one of the most trafficked and read marketing blogs on the web ranking in the top 100 on Technorati and in the top ten marketing blogs by Advertising Age. Online Marketing Blog serves as a platform for search marketing industry advocacy and documents practical advice for Internet marketers looking to stay on top of current industry trends and best practices. TopRank is an active industry advocate with membership in the DMA, PRSA, SEMPO and MIMA.

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For more information, or to schedule an interview with Lee Odden during the conference, please contact Kevin Sawyer at 952.400.7432


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