Arvani Group Founder Selected to Lead Session on Digital Rights Management at Mobile World Congress 2008 in Barcelona, Spain

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Azita Arvani, mobile industry expert and Arvani Group Founder, has been selected to moderate the Barcelona 2008 Mobile World Congress panel: Digital Rights Management (DRM) -- The Fight for the Right to Make Money. Arvani will lead a panel discussion with global industry veterans Larry Moores from Real Networks, Brian Levy of Hewlitt Packard and Cenk Serdar from Turkcell on the controversial topic of DRM for an international audience from the largest mobile tradeshow in the world. As music, video and games move to mobile phones, the issues surrounding monetizing the content using various protection schemes become front and center for content providers and mobile carriers.Arvani and the World Congress panel were chosen to provide the audience with a 360 degree view of the potential opportunities and tough challenges.

Azita Arvani, mobile industry expert and Arvani Group Founder, has been selected to moderate the Barcelona 2008 Mobile World Congress panel: Digital Rights Management (DRM) - The Fight for the Right to Make Money. Arvani will lead a panel discussion with global industry veterans Larry Moores from Real Networks, Brian Levy of Hewlitt Packard and Cenk Serdar from Turkcell on the timely and controversial topic of DRM for an international audience of industry influencers and mobile leaders from the largest mobile tradeshow in the world.

As music, TV, video, games, and valuable content move to mobile phones, the issues surrounding monetizing the content using various protection schemes become front and center for content providers and mobile carriers. Early marketplace analysis varies even within industry segments with responses as diverse as eliminating DRM completely and utilizing it as a business model enabler. Arvani and the Mobile World Congress panel were chosen to provide the audience with a 360 degree view of the potential opportunities and the tough challenges.

The Arvani Group, http://www.ArvaniGroup.com is a management consulting firm serving international clients in mobile and wireless markets. Arvani and the Arvani Group are active in informing and helping to shape the mobile industry's position on mobile content and DRM, most recently participating in CTIA and the Jupiter Media mobile DRM conference and as an on-going contributor to DRM Watch. For information on the Mobile World Congress, visit http://www.mobileworldcongress.com.

Session ID: EN-102
Topic: DRM - The Fight for the Right to Make Money
Time: 11:40-13:10 CET February 12, 2008
Location: Fira Barcelona Montjuic - Hall 5, Level 3, Office 5

About Azita Arvani:

Azita Arvani, founder of Arvani Group, supports international clients align research and development initiatives with customer needs, identify business opportunities in new wireless markets and conduct business development. Azita's 20+yr experience at Xerox and start-ups in networking and wireless centers around commercialization of disruptive technologies. She holds computer science & business degrees from Stanford, UCLA, & USC.

About Arvani Group:
Arvani Group is a boutique management consulting firm serving international clients in mobile and wireless markets. The firm helps clients with expanding into emerging technology markets, establishing partnerships and business alliances, and aligning research and development efforts with market needs. Clients are innovative companies ranging from major multinationals to young start-up ventures. Recent initiatives include: mobile TV broadcast, mobile digital rights management, Wireless LAN markets of WiMax/WiFi, mobile payments, and online gaming, among others.

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