This new line of products is designed to accentuate the baby book
Indianapolis (PRWEB) February 11, 2008
Indianapolis-based Kenzie's HAT announces its new line of Proud Preemie products today. The gifts and notecards are designed to complement the company's first product the Preemie Book of Memories, which is the first and only baby book of its kind for parents of preemies to keep their child's milestones and memories.
The Preemie Book of Memories and new Proud Preemie products were designed and created by Indianapolis couple Erin and Bob Taylor. The couple gave birth to preemie twin daughters in 2003. Daughter Mackenzie will turn 5 this year; daughter Haley lived only days. Erin and Bob created the baby book during their experience because they needed a place to celebrate Kenzie's milestones and grieve Haley's passing, respectively.
The company niche is preemie baby products. "This new line of products is designed to accentuate the baby book," says Erin Taylor. "Since we're the only business producing gift products designed especially for preemies, we're getting a great reception."
New Proud Preemie Products
NOTECARDS: Quantity 12 per pack -- 4.75 x 3.5 blank notecards with coordinating envelopes in cellophane tied with ribbon. Artwork complements Preemie Book of Memories. retail: $7.99
PICTURE FRAME: 5x7 print in white wash rope frame. Black velvet back with easel and hangers. Oval die-cut for 2.5x2.5 personal photo Artwork complements Preemie Book of Memories. retail: $14.99
BEARS: Pink and blue bears embroidered with Proud Preemie on bear's blanket. Blanket has silky trim and backside. Bear sits approximately 6" tall. Great for a NICU shelf. retail: $7.99
BLANKETS: 14.5x14.5 Pink and blue soft blankets embroidered with Proud Preemie on front. Trim is silky as well as backside. Just the right size for an incubator blanket. retail: $9.99
About Kenzie's HAT
Mom, Erin Taylor, developed the Preemie Book of Memories baby book and idea for Proud Preemie products after she and her husband experienced the premature births of their twin daughters Mackenzie Jordon and Haley Addison at 24 weeks into Erin's pregnancy. Sadly Haley lived only six days. Her sister Mackenzie today is a happy, healthy 4 year-old.
During the experience in the NICU the Taylors could not find a baby book or preemie specific gifts for Mackenzie. The experience led to the creation of the Preemie Book of Memories and the founding of Kenzie's Hat Books & Gifts, which is named for their daughters Kenzie and Haley Addison Taylor (HAT).
Erin is a professional graphic designer. She envisioned the book, wrote the text and designed the final product. Bob works in sales. Over the last several months they have approached hospital gift shops, NICU staff and a few retailers to gauge their reaction to the book.
Over the last six months they have successfully worked with over 30 retailers and hospital NICU's that are offering the book and now adding complementary products.
To order the Proud Preemie Products and Preemie Book of Memories
Retailers & NICU'S, are welcome to contact Kenzie's Hat at (317) 525-8496 for wholesale prices. Parents interested in purchasing the Preemie Book of Memories can visit http://www.kenzieshat.com or also call 317-525-8496.
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