Paybox Successfully Enters South American Market with Airtime Topup Solution for RedFácil

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RedFácil in Chile successfully launched an airtime topup solution based on the paybox TopUp Mobiliser product. With paybox TopUp Mobiliser, RedFácil substitutes existing scratch card distribution businesses with electronic topup. The solution is certified by two major mobile operators in Chile.

We are very excited that our products are key to RedFácil's success

paybox, the trendsetting company for mobile payment enterprise solutions, announces the highly successful launch of its TopUp Mobiliser product by RedFácil, a leading airtime distributor in Chile. Since going-to-market in September 2007, RedFácil is able to sustain transaction growth rates of more than 50% per month and currently processes several thousand transactions per day.

With paybox TopUp Mobiliser, RedFácil could leverage its existing business relationships and applications to offer airtime topup and mobile Payment related services to the Chilean market. The TopUp Mobiliser substitutes physical scratch cards and allows merchants and distribution partners to sell airtime from their mobile phones, POS terminals and web terminals directly to the consumer's mobile phone. RedFácil manages merchant hierarchies between distribution partners, dealers and sellers who distribute the airtime within the hierarchy or directly to consumers.

Merchants and distribution partners have access to self-service web-applications with which they can build, manage and maintain their distribution networks. They are able to directly recharge subscriber phones via a POS terminal, a web terminal or a mobile phone used by a streetseller.

RedFácil's paybox TopUp Mobiliser is certified by Entel PCS and Telefonica Movistar, with the third operator Claro to follow in the first quarter of 2008. The openness and modularity of the paybox Mobiliser Platform allows RedFácil to quickly rollout additional mobile Commerce and Payment services across Chile and other Latin American markets and to position paybox as a leading provider of mobile Commerce solutions in South America.

"RedFácil is an ideal partner for paybox and plays a key role in our expansion strategy across South American Markets," says Roland Kinzer, Manager Business Development, paybox. "We are very excited that our products are key to RedFácil's success".

"We selected paybox as our technology provider because of its vast worldwide experience. Combined with our market insights, this makes a great role model for the future," states José Antonio Alvarez Lavín, CEO RedFácil.

Representatives from paybox and RedFácil will be available at the paybox hospitality suite (Hall 4, level 7 HS 48) during the Mobile World congress 2008.

About paybox:
paybox solutions AG ("paybox") is the trendsetting company for mobile payment enterprise solutions.
Founded in 1999, paybox was the first to launch mass-marketable mobile payment solutions in five European markets. paybox set up operator-led, national mobile Payment standards in Germany and in Austria. Recognised for having the broadest mobile Commerce offering worldwide, paybox enterprise solutions are deployed across Europe, North and South America, North Africa, the Middle East and Asia. For more information on paybox, please visit http://www.paybox.net

About RedFácil:
RedFácil is leading airtime distributor in Chile providing various services for processing prepaid airtime top-up and card payments. RedFácil has an electronic airtime distribution relationship with all three GSM operators in Chile (Entel PCS, Telefonica Movistar, Claro). Leveraging the existing business relationships and applications from the operators, RedFácil offers innovative airtime top-up and (mobile) payment services to the Chilean market with planned expansion to the whole Latin American market. For more information on RedFácil, please visit http://www.RedFácil.biz

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Heidrun Kirsch
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