Ignore 'Conventional Wisdom' to Prosper During Recession, Small Business Direct Marketing Expert Says

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Audio recording of free online seminar highlights four key strategies businesses can use to stay afloat and prosper in the year ahead.

With economic storm clouds looming, most businesses are preparing for a recession. And they'll get exactly what they prepare for, said author and marketing expert David Garfinkel.

"But it doesn't have to be that way. Great fortunes are made in down times," he added. "And even if a business doesn't plan to make a fortune, it's still possible to do very well in 2008. If, that is, you have the courage and the willingness to look at things differently and go against the grain."

Garfinkel, author of "Advertising Headlines that Make You Rich" and co-author of "Guerrilla Copywriting," has been called a "direct marketing guru" by Entrepreneur magazine. He specializes in strategies to help small businesses grow big and profitable, quickly.

In a Webcast seminar on Thursday, February 7, Garfinkel and colleague Chris Haddad made a presentation called "Profit During The Recession." The one-hour presentation was made available to the public at no charge.

Garfinkel asserted that customers behave differently during a recession. Contrary to popular belief, they don't simply stop buying. Instead, they actually behave more like wealthy customers act during normal or prosperous economic times.

"Customers all up and down the economic ladder start to behave like the rich. They are more particular and cautious about what they buy," said Garfinkel. "As a result, businesses need to adjust their marketing to capture maximum sales from these newly cautious customers, and thus stay as profitable as possible."

During the seminar, Garfinkel and Haddad discuss four specific, proven strategies for all kinds of businesses. They can quickly start using the strategies to keep the cash register humming during shaky economic times. These strategies focus on how to develop more business from existing customers, and how to get business from new customers - without lowering prices or cutting back on marketing.

"Businesses like these strategies because they don't need to cost much money. And, they are easy to understand and implement," said Garfinkel. "Chris and I have each used these strategies for our own consulting businesses, as well as to help product and service businesses in literally dozens of sectors of the economy.

A recording, including a downloadable mp3 of the seminar, is available online through February 29, 2008 at this Web address:


"My goal is to help every business that is willing to take charge of their own situation and make big profits in the year ahead," said Garfinkel. "I've helped hundreds of businesses increase their sales over the years. This is one of the few opportunities where people can get this kind of valuable information at no cost - and nothing will be for sale on the call, either."


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