There are a lot of products that are good for you, but they don't all taste good
Napa Valley, CA (PRWEB) February 10, 2008
Fast-growing specialty food company Tulocay & Co. announced that it has acquired Kingslake & Crane, a premium granola snack manufacturer and winner of both the 2005 NASFT Outstanding Product Line Award for baked goods, bread, cereal or grain and the Best New Food Product Award at the Natural Products Expo East 2006.
While Tulocay & Co. is known for their award-winning Made In Napa Valley gourmet pantry product line which features over 70 items in more than a dozen categories, it does not venture into the snack category-- one of the fastest growing markets in the food industry. With the addition of Kingslake & Crane, the company can now offer a complementary line in that market category and continue to develop new and exciting products for future releases.
"Kingslake & Crane adds an established, award-winning, national specialty brand and a product line in a fast-growing and accelerating market segment (natural snacks and baked goods)" says Howard Mergelkamp, CEO of Tulocay & Co. "The all-natural, premium quality of this brand fits perfectly with our philosophy and style of creating uniquely-flavored, high-quality, all-natural products."
Frustrated with the primarily cereal granolas already in the marketplace, Susan Kleinpell, co-founder of Kingslake & Crane with her husband Art, developed a recipe that met their taste expectations. "There are a lot of products that are good for you, but they don't all taste good," says Art. "We've created a healthy, alternative snack mix that is baked without added fats, oil or butter," he adds.
Known for its heart-healthy, whole grain, low sodium, all-natural ingredients, the flagship product of the Kingslake & Crane brand is its wonderfully crunchy granola snack mix. Premium ingredients and irresistible taste were paramount in creating the Original Mix granola made from whole rolled oats, coconut with a generous amount of almonds and pecans that are slowly toasted and then blended with premium Michigan tart red cherries, cranberries, and golden raisins. In addition, there are 4 other flavor combinations, offering a variety of choices to the consumer looking for a healthy snack.