Chino, California (PRWEB) February 10, 2008
American Tire Corporation (ATC) has decided to maintain its OTR tire prices at current levels while other US tire manufacturers have increased or are planning to increase their prices from the beginning of 2008.
ATC expresses its support of the announcement of the U.S. Department of Commerce that it will collect anti-dumping customs duties against Chinese OTR tires. ATC and all the US tire manufacturers will benefit from these measures.
Meanwhile, due to the recent rapid changes of the exchange rate between the Chinese currency and US dollars, the actual costs of Chinese OTR tires have increased dramatically. This increased tire cost is not justified by the performance of most to Chinese OTR tires. Accordingly, Chinese OTR tires are becoming increasingly non-competitive - not only in the USA, but also throughout the world.
It is foreseeable that Chinese OTR tires will lose market, sooner or later, in the USA as US OTR tire dealers and users will veer away from most Chinese OTR tires, which had flooded the market in 2007 and before.
As a consequence of the above-mentioned factors and limited tire availability in the US market, the following will most likely occur:
1. Increasing numbers of Chinese companies will have stopped OTR tire production and try to sell their production lines (equipment). They will exit the OTR tire business permanently.
2. Most US OTR tire manufacturers will increase their price by a large percentage and will definitely continue to increase prices in the near future to take advantage of the decreased competitiveness of Chinese tires.
3. US OTR tire users will experience even more acute supply shortages than 2007.
As a response to the above changes, ATC, a reliable US OTR tire manufacturer, is doing something different from others - no price increase will take place this year.
Meanwhile, ATC is working to ensure it maintains sufficient supplies and on-time deliveries as usual. It is also working to reduce its manufacturing cost by improving its tire's design, construction and performance to keep its OTR tires more competitive than ever before. In addition, ATC also provides users onsite engineering service, free of charge, to help users attain maximum performance and usage from their tires.
With its stated objective to become the largest and best manufacturer for 63" and 57" tires, American Tire Corporation is a well-established US OTR tire manufacturer which has had several "firsts" in the OTR tire industry. For more information, please check its website http://www.americantire.us.