Xenna CEO Says Consumers Want Environmental Responsibility, Natural Ingredients in Personal Care Products

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According to the American Podiatric Medical Association (APMA), three-quarters of Americans have foot problems - many of them aging boomers. Combine that fact with increasing concern for the environment and a preference for natural products, and the end result is that the market for natural foot care products continues to expand.

According to the American Podiatric Medical Association (APMA), three-quarters of Americans have foot problems - many of them aging boomers. Combine that fact with increasing concern for the environment and a preference for natural products, and the end result is that the market for natural foot care products continues to expand.

Xenna Corporation ( http://www.xenna.com) is a distributor of natural foot care products, with national distribution in both chain drugstores and mass retailers. CEO Carol J. Buck says, "Whenever we formulate a product, we start with natural ingredients. Our customers continuously tell us that they like simple, natural ingredients in personal care products."

A survey conducted by Information Resources, Inc. (IRI) indicated that about half of American consumers consider at least one sustainability factor when buying a product and choosing retailers. Buck says, "We see a connection between natural ingredients and a greener environment because natural ingredients reduce the earth's chemical recycling burden." Xenna products are never tested on animals.

Xenna's NonyX® Nail Gel (http://www.nonyx.com) and CalleX® Dry Heel Ointment, (http://www.callexointment.com) were developed and patented using formulations that focus on the exfoliation of excess keratin -- the protein contained in toenails, fingernails, hair and dry, hardened skin -- for a more attractive appearance.

Natural, diabetic-friendly NonyX® Nail Gel addresses the problem of yellow, discolored or thick toenails by breaking down the cause of the problem -- keratin debris buildup. Topical and easy-to-use, NonyX Gel softens and breaks down keratin debris until it is soft enough to begin scraping out from under the nail -- usually after about four weeks of daily applications. Overall nail appearance then improves in the months that follow, eventually resulting in toenails that are clear and healthy-looking. NonyX Nail Gel is sold in the foot care aisle of chain drugstores and most mass retailers, as well as many independent pharmacies.

Acid-free and diabetic-friendly, CalleX Ointment thins and smoothes rough and hardened skin on soles and toes. It also exfoliates and moisturizes dry, cracked heels. Formulated with natural exfoliating enzymes, patented CalleX Ointment is used by podiatrists and has been shown in consumer studies to significantly reduce thickened skin areas and scales within 15 to 30 days. It is sold in many chain drugstores in the foot care section and will be in mass retailers' foot care aisles within the next quarter.

According to Ms. Buck, "For both retailers and individuals, social responsibility has become an increasingly important factor in the decision-making process. We want consumers to know that Xenna Corporation has a commitment to producing products with natural ingredients and supporting a greener environment."

NonyX Nail Gel can now be purchased in the foot care section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, TARGET, Duane Reade, HEB, BI-LO, Meijer, Giant Eagle grocery stores, ShopKo, Kerr Drug, Snyders and most Medicine Shoppes.

CalleX Ointment can now be purchased in the foot care section at Rite Aid, Walgreens, Duane Reade, Longs, Kerr Drug, HEB, Giant Eagle, Snyders, BI-LO and most Medicine Shoppe pharmacies.

Online, both are also available at http://www.xenna.com.

Xenna Corporation (http://www.xenna.com) is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time).

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Carol J. Buck

800-368-6003
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