Los Angeles, CA (PRWEB) February 19, 2008
Professional book publicist and business media expert Barbara Wall has joined The Barrett Company Communications (http://www.thebarrettco.com) in Los Angeles as Vice President to head up the firm's suite of services to serve business book authors and writers as well as large and small press publishers of business books. Over the years, The Barrett Company has represented a wide range of distinguished and celebrity biography authors in the areas of entertainment, politics, medicine, and sports with such publishing giants as Norton, Little Brown, Simon & Schuster, Scribner's, McGraw-Hill, Time Warner Books, SMU Press and many others. The Barrett Company also represents self-published and small press writers and authors in both the non-fiction and fiction areas too.
"Business book authors and writers are in need of special handling as they navigate the book marketing world and The Barrett Company wants to make our business book marketing services available to them," said Charlie Barrett, CEO of TBC. "Specialized business and commerce-oriented book reviewers as well as business radio and TV program producers such as CNBC, Bloomberg TV and others are constantly looking for new and interesting business authors to interview and write about…and we want to serve those business author and publisher clients that need professional guidance with their work."
Barbara Wall brings years of business experience to The Barrett Company, including 25 years at Xerox Corporation, Computer Sciences Corporation and Experian in various media marketing, business planning and marketing research management capacities. As a Senior Project Director at Lieberman Research, she has also served a variety of consumer, industrial and business-to-business clients, including Blue Cross of California, Starbucks, Jamba Juice, Microsoft, Virgin Mobile, cooking.com, Keyspan, Eddie Bauer, Levi's, Avery Dennison, Fleet Bank/Bank of Boston and Real Estate Economics, among others. Ms. Wall holds a B.A. in English from the University of Colorado, and an M.B.A. with an emphasis in Finance from Loyola Marymount University in Los Angeles. She is a member of American Society of Business Publication Editors (http://www.asbpe.org) and The American Marketing Association (http://www.marketingpower.com).
"Barbara brings a wealth of marketing, media planning and client/project management experience to our firm. She is equally comfortable with the qualitative and quantitative aspects of business, and will create, develop and execute campaigns of all kinds for business authors and business book publishers to media market their books to select print, electronic and Internet media in both the B2B and B2C areas," said Mr. Barrett.
The Barrett Company, established in 1991, also serves the television and film industries, representing such TV shows as the multi-Emmy winner reality CBS Television series, The Amazing Race on CBS as well as the forthcoming ABC Television series Oprah's Big Give (Oprah Winfrey) as well as studios such as Paramount, MGM and Fox Television. Before establishing The Barrett Company, Charles Barrett served with the NBC TV Network for more than 10 years in various public relations and media capacities for NBC News, NBC Radio, The Today Show and The Tonight Show Starring Johnny Carson. "Effective and results-oriented marketing of books is a challenge in today's marketplace," emphasized Mr. Barrett. "There are so many, many business media outlets from the Wall Street Journal, Forbes, Entrepreneur, and national radio networks like Sirius and Business Talk Radio, as well as radio and television talk shows like Power Lunch, CNN Business, Good Morning America, Today, WSJ TV, Charlie Rose and The Early Show that are looking to host interesting business book and business biography authors."
The Barrett Company is based in Los Angeles and can be reached at 310-471-5764 or via its website http://www.thebarrettco.com.