Siteworx, Inc. Releases New White Paper: Developing a Social Networking Strategy--A Strategic Approach to Applying Social Media to Sales, Marketing and Operations

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New white paper reviews how leading organizations are leveraging social media to improve operations and internal communications, drive customer response and build their brands.

Siteworx, Inc. announced that it has released a new white paper titled, "Developing a Social Networking Strategy--a Strategic Approach to Applying Social Media to Sales, Marketing and Operations."

Social Networking technologies have emerged as the most attention-grabbing communication media for consumers and the hottest topic in media and marketing channels. Powered by user-generated content and increasing consumer distrust of advertising and corporate messaging, social networking technologies create new channels for consumers to connect with one another.

This paper provides an overview of the dramatic shift in communication brought about by social networking technologies including:

  •     Best practices in developing social networking strategies for businesses and organizations
  •     Key skill sets of individuals and teams required to capitalize on this growing trend
  •     Guidelines to focus ROI analyses on appropriate metrics for the medium aligned with business objectives

The paper is available for download at http://siteworx.com/socialnetworkingpaper.

About Siteworx, Inc.
Siteworx is a User Experience, Interactive Design and Application Development company that helps its clients communicate more powerfully online. Based in Reston, Virginia, with offices in Rochester, New York, Siteworx delivers improved performance through attractive designs, streamlined information architecture, and easy-to-manage technology. Its roster of clients includes AOL, The College Board, Discovery Communications, National Geographic and U.S. News & World Report. Further information is available at http://www.siteworx.com.

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Patricia Mejia

Patricia Mejia
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