The Smell of Love Begins to Fill the Air Once Again with New Web Site

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Online retailer launches a new web site to cater to Valentine's Day shoppers for all of their perfume needs.

With Valentine's Day steadily approaching, consumers are frantically looking for new and creative ways to entice and seduce their significant other into a night of romantic passion. With the launch of a new web site one online store,, believes that re-inventing the wheel this year is a fruitless endeavor.

"Why not go with something you know will work?" asks Frangrancessential founder Elsie Isibor. "Everyone succumbs to the power of a delicious aroma, and nothing has greater power to lure in your mate like an impeccable perfume."

By offering intelligent prices on popular brands, Elsie and her business partner Yvette Ajayi are gearing up for an increase in pre-Valentine's Day sales. "We usually see a spike in sales this time of year," says Yvette. "I think because of lower prices, more and more people are turning to fragrances every year."

Their pricing structure, made possible by the lack of a brick-and-mortar store, gives them an edge over "spendy" department stores and boutiques that drastically over-charge for their designer perfumes. Visitors to their site will find a simplistic browsing experience that offers a complete inventory of women and men's fragrances people will recognize.

The site's motto is "Smell Your Best!" and that's exactly what Elsie and Yvette hope they can help people do for this year's upcoming universal day of love.

Contact: Elsie Isibor and Yvette Ajayi
E and B Enterprise
Ph: (510) 754-2274
fragrancessential @


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