We were very impressed with all the different concepts that were presented
Troy, Mich. (Vocus) February 11, 2008
Camp Bow Wow recently visited the International Academy of Design & Technology for new packaging concepts students had developed for their products. The project provided Academy students the opportunity to receive professional critiques from Camp Bow Wow representatives through a challenging, real-world design exercise that culminated in their final presentations to the ‘client’.
Lloyd Eddy, instructor at the Academy, guided students through the design process and had them all focus on dog dishes as the primary product which to design around. Tasks included visiting a Camp Bow Wow site, product analysis, consumer research, concept development, and professional presentations.
“We were very impressed with all the different concepts that were presented,” said Tony Caruso, owner of the St. Clair Shores’ Camp Bow Wow location. “We are evaluating several ideas that the students gave us. We plan to do a test pilot on one of the proposals with the goal of selling this product line to our corporate office.”
The pilot concept came from Bethany Stenman, a junior-level student at the Academy. She designed a case that would easily allow dogs to carry their own dishes with them when they travel with the family or attend a doggie day-camp. Camp Bow Wow hopes to have prototypes of her design available for purchase at their St. Clair Shores location later this year.
About Camp Bow Wow
Camp Bow Wow is the premiere doggy day care and overnight camp in North America. It’s where a dog can be a dogSM, and is designed to provide the highest levels of fun, safety and service for its campers, and peace of mind for their parents. Since the Boulder, Colorado-based company started franchising in 2003, Camp Bow Wow has sold about 200 franchises in 33 states, plus one in Canada. Visit us on the web at http://www.campbowwow.com.
About the Academy
The International Academy of Design & Technology was originally founded in Chicago in 1977. The Troy campus was established in 2003 to help Michigan students develop their skills and abilities needed for success in the fields of design and technology. The career-oriented degree programs provide hands-on training and real-world insights, taught by industry professionals who work in the fields in which they teach. The Academy is accredited by the Accrediting Council for Independent Colleges and Schools to award associate and bachelor degrees. The Academy currently offers degree programs in Interior Design, Graphic Design, Game Design, Fashion Design, and Digital Media.
For more information about the International Academy of Design & Technology, please call 888-838-2111 or visit http://www.iadtdetroit.com. For more information about Camp Bow Wow, please call 586-445-WOOF or visit http://campbowwowusa.com.
Krista Smith, Manager of Marketing & Media International Academy of Design & Technology
248-457-2728 / ksmith @ iadtdetroit.com