We hope that this mobile delivery option will help employees in the field, and those managers and leaders who are always on the go.
Emeryville, CA (PRWEB) February 12, 2008
Ever thought it would be nice to get management advice while you were stuck at the airport, or wanted to know how to deal with a difficult person while you were in the back of a cab on your way to meet with them? Well now you can. AthenaOnline announced today that they have released their entire library of short leadership advice videos (SmartBytes™) for use on 3GP cellular phones. With almost 1,000 videos it is the largest body of management training content currently available for mobile learning. What’s more, Athena announced that the mobile SmartBytes will be made available absolutely free through a special cell phone site that they have set up.
“We wanted to make this content accessible to a wide group of cell phone users” said Jon Peters, Athena’s CEO. “We hope that this mobile delivery option will help employees in the field, and those managers and leaders who are always on the go.”
Athena has worked with over 70 leading business consultants and experts like Marshall Goldsmith, Beverly Kaye, Russell Ackoff, Vijay Govindarajan, and many others to create a library of almost 1,000 SmartByte videos on management and leadership. The videos are typically delivered through customized web-based learning portals for large multinational organizations.
According to Jupiter Media, only 2% of mobile phone users currently have subscriptions that include mobile video, but 41% of mobile phone users have some interest in receiving videos on their mobile phone. Athena is optimistic about the opportunity. “The new service is a part of AthenaOnline’s anytime and anywhere learning strategy” says Peters. “This type of learning delivery will play an increased role in the newest version of our award-winning MyQuickCoach learning platform, which includes Web 2.0 functionality.”
The Athena Mobile SmartByte™ Library (AMSB) service is currently available for cell phones that support 3GP video streaming. Athena was delaying the launch of its cellular platform until their iPhone application was also ready, but recently decided to release the 3GP version in advance of their iPhone application, which is due in March.
The 3GP application uses a point-and-click system of text based menus to find videos by subject or thought leader. The iPhone version of the system will use sliding menus and support search capability. Users may access the Athena videos by using their cell phone’s built-in browser to go to http://www.SmartBytes.mobi.
For more information on Athena’s applications call 800-500-4294.
AthenaOnline.com (http://www.athenaonline.com) is a premier publisher of multimedia training, education and career development products. Athena was founded as a sister company to the Institute for Management Studies (IMS), with a mission to leverage technology to deliver business knowledge when and where individuals need it. Athena has consistently delivered award-winning programs over the Internet, internal networks and on CD-Rom. Athena is headquartered in Reno, NV. For more information call 800-500-4294.
SmartByte is a registered trademark of AthenaOnline.com, Inc. iPhone is a registered trademark of Apple Inc.
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