St. Joseph, MO (PRWEB) February 13, 2008
A new product for canine joint care, FlexileRx , calls attention to Osteoarthritis (OA), the most common form of arthritis in America (1). OA affects as many dogs as it does people -- about 20 million. The relentless degeneration of cartilage frequently begins when people and pets are young and often progresses without signs of pain in the early stages.
Problems With Arthritis Treatment
When the inevitable inflammatory pain of arthritis surfaces -- a twinge in the back getting out of bed or a knee that needs a few steps before putting full weight on it -people can turn to OTC painkillers, like aspirin or ibuprophen, for relief. Unfortunately these same early signs of OA in dogs usually go unnoticed, and the degeneration of the joint progresses; it's not until pets show consistent signs of pain that they are brought to the veterinarian for diagnosis and treatment.
Practitioners are faced with concerns over viable options: The category of drugs most commonly prescribed to reduce the pain of OA, NSAIDs (non-steroidal anti-inflammatory drugs), can have serious side effects. But a new product from ProLabs provides a safe alternative for pet owners and veterinarians trying to balance pain relief versus adverse reactions.
Safe Mode of Action
The mode of action of FlexileRx (http://www.flexilerx.com) provides an innovative choice that safely manages the metabolic processes that undermine canine joint health with a three-pronged attack:
1) inhibition of the metabolic products that cause joint degeneration (leukotriene LTB4);
2) balanced suppression of the enzymes that induce joint pain-- without the side effects seen when one or the other of these enzymes is kept from doing its job;
3) a powerful anti-oxidant effect that attacks damaging free radicals.
Pet Owners and Veterinarians Choose FlexileRx
FlexileRx is designed for use by veterinarians who:
- are concerned about the side effects of NSAIDs.
- have patients who have had adverse reactions or not responded to traditional NSAIDs.
- have clients who cannot afford pre-NSAID or ongoing monitoring of liver, kidney, heart or gastrointestinal functions.
- prefer a safe, all-natural alternative for their patients.
FlexileRx is available only through veterinarians as an easy-to-give,
once-a-day chewable tablet to ensure patient compliance.
Arthritis Awareness Clinics
To assist veterinarians in the early diagnosis of OA and to highlight the importance and effectiveness of routine OA care in patients, ProLabs is sponsoring Arthritis Awareness Clinics at participating veterinary practices across the country.
Dogs suspected of, or known to suffer from OA will have (1) painless, static and dynamic pressure measurements taken to determine signs of lameness, using state-of-the-art TekScan Walkway diagnosing equipment and (2) a concurrent, dynamic video recording as the TekScan Walkway measurements are made.
If the veterinarian diagnoses OA, a starter supply of FlexileRx will be donated to the client. Patients will then be retested at scheduled follow-up Arthritis Awareness Clinics to determine changes or progress.
The ProLabs Commitment
In 2008 ProLabs expects to commit more than $1 million in OA diagnostic testing and products through the Arthritis Awareness Clinics.
ProLabs, a division of AgriLabs, Ltd., is dedicated to the ethical distribution of products for companion animals to veterinarians with
distributors operating 140 branch locations. With 750 sales representatives calling on veterinarians, AgriLabs is the leading marketing and sales organization in the animal health industry.
Located in the heart of the Animal Health Corridor (2) since 1984, AgriLabs' partnership structure and philosophy has been committed to quality product development: The Company provides the animal health industry's most efficient delivery system of emergent technology from the research laboratory directly to the marketplace. Through technology transfer agreements with manufacturers, ProLabs now joins AgriLabs in introducing innovative products to veterinarians and pet owners.