This is the first comprehensive process model applied to the central function of marketing and we believe that it will enable companies to transform their business.
Santa Clara, CA (PRWEB) February 12, 2008
Customer Manufacturing Group, a thought leader in using business process management to improve marketing and sales results, announced the reading guide to Value Acceleration: The Secrets to Building An Unbeatable Competitive Advantage.
Value Acceleration, published in April 2007 and authored by Mitchell Gooze and Ralph Mroz, presents powerful ideas enabling a company's long-term competitive advantage through the core function of marketing. Customer Manufacturing Group defines marketing as the full spectrum of sales and marketing activities from defining strategic direction to creating products and selling them.
Vital to the Value Acceleration concept is the ability to apply business process management principles to marketing and sales. The idea behind this is to give companies the capability to transform their marketing and sales activities into a smooth, predictable and accountable process. This allows companies to measure contribution and return on investment. The end goal is to create loyal and profitable customers with the ultimate goal of improving marketing and sales results.
"Value acceleration is a powerful concept that we developed over the course of 10 years," said Mitchell Gooze, president and founder of Customer Manufacturing Group. "This is the first comprehensive process model applied to the central function of marketing and we believe that it will enable companies to transform their business."
The Value Acceleration reading guide provides a tool to guide readers through the concepts of the book. It includes a section of discussion questions designed to stimulate thinking around the ideas in the book about what empowers a competitive advantage. More importantly, it enables readers to apply the book and its concepts to build a competitive advantage for their own company.
For more information about Value Acceleration: The Secrets to Building An Unbeatable Competitive Advantage and to download the reading guide, visit http://www.valueacceleration.com/readingguide.shtml.
About Customer Manufacturing Group, Inc.:
Customer Manufacturing Group is the thought leader in using business process management to improve marketing and sales results. The company redesigns marketing and sales processes to create a repeatable and manageable System to Manufacture Customers®. For the last 15 years the company has successfully helped hundreds of companies apply process management to marketing and sales to gain a competitive advantage. The company has offices in California, Massachusetts and New Jersey. For more information about Customer Manufacturing Group, visit http://customermanufacturing.com/.