CarTango, Inc. Launches CarTango.com to Address The Unique Needs of Female Car Shoppers

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This New Website Empowers Women to Control Their Own Car Buying Process - Creating a Marketplace in which Dealers Compete for Her Business.

CarTango.com is designed to provide a better experience for the primary purchasers of automobiles in the United States - women

CarTango, Inc. today unveiled CarTango.com, the internet's first female-centric website specifically designed to help women find their perfect automotive match, at the best possible price, without the hassle. The revolutionary new site empowers women by providing them with a safe environment where they are in the driver's seat every step of the way - from research to purchase. CarTango.com is comprised of an arsenal of indispensible tools designed to help women navigate and manage the entire car shopping process, which allows them to:
1. Accurately determine which vehicle best suits their needs and personality
2. Locate the perfect car via new and used inventory listings
3. Anonymously communicate with dealers about vehicles they have for sale
4. When ready, invite dealerships to compete for their business

"CarTango.com is designed to provide a better experience for the primary purchasers of automobiles in the United States - women," says CarTango, Inc. Founder and CEO Daniel Osborne. "Women directly purchase over 50% and influence the purchase of over 80% of all vehicles sold. Unlike any other site on the internet, the functionality and exclusive features of CarTango.com were specifically designed to address the wants and needs of this powerful female demographic. CarTango ultimately makes it easier for women to locate and purchase their ideal new or used car without all of the frustrating aspects that typically inhibit them."

Helping Women Determine The Right Vehicle:
CarTango.com does more than any other site to help its users accurately determine which car best suits their needs and personality. CarTango's revolutionary Car Soulmate Survey, which suggests ideal vehicle matches based on responses to fun lifestyle questions, provides an unparalleled research launch pad for its users, as it eliminates much of the guesswork commonly experienced in the early stages of the car shopping process. Users are also provided with a comprehensive set of research tools, including:

  • Comprehensive data on millions of cars, past and present
  • The ability to perform side-by-side vehicle comparisons and design cars
  • A "share" feature that makes it easy to get advice from family and friends
  • Vehicle information provided by trusted sources of unbiased automotive reviews
  • Video test drives

Helping Women Locate The Right Vehicle:
CarTango.com provides the most convenient and efficient way to locate vehicles for sale among a vast inventory, which is provided by a nationwide network of new and used partner auto dealerships. In addition to traditional inventory search capabilities, CarTango.com is the only site to offer automated searches that continually deliver vehicle matches as inventory is updated, even while the user is offline. In addition, CarTango.com allows users to save their vehicle search history, eliminating the need for constant repetitive searches.

Helping Women Buy With Confidence:
CarTango.com puts women in the driver's seat when it comes to purchasing vehicles. CarTango users initiate contact with dealers anonymously - gone are the days of intrusive, unwanted calls and e-mails from dealers. Once comfortable, users can invite dealers to compete for their business by utilizing CarTango's groundbreaking "My Tango" feature, at which time dealers submit presentations including price, service, and other relevant points in an effort to win business.

About CarTango:
CarTango, Inc. operates CarTango.com, the internet's first female-centric website specifically designed to help women find their perfect automotive match, at the best possible price and without the hassle. CarTango.com is comprised of a suite of indispensible tools designed to help women navigate and manage the entire car shopping process; accurately determine which vehicle best suits their needs and personality; locate the perfect car via a database of new and used inventory listings; anonymously communicate with dealers about vehicles they have for sale; and when ready, invite dealerships to compete for their business. Currently, more than 25,000 new and used car dealerships promote over 750,000 vehicles on CarTango.com. Visit http://www.cartango.com for more information.

Contacts:
Consumer and Business Media Inquiries
Tara Lowenberg
TLCommunications
212.375.8660

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Danielle Levine
cartango
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