Myrtle Beach Real Estate Sales Offer Some of the Best Prices Ever

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As real estate buyers demand more service and the best internet experience, local developers team up with Keller Williams to expand service area, service foreclosures, and move into commercial real estate.

Barefoot Landing on the water front

In my experience, marketing through the internet, and particularly utilizing search engines such as Google and Yahoo are the absolute most effective tools for the seller and buyer both

With the sub-prime mortgage problems and nationwide real estate slow-down, those who have condos or homes for sale in the Myrtle Beach area are depending on Realtors more than ever. The days of easy "for sale by owner" have just about disappeared. In this tightened market, even real estate agents have to come up with new and exciting ways to showcase their properties and get the attention of the smart buyers who are bombarded by options.

Sellers who are listing their properties need to carefully select the agency they use as well. More than ever before, the internet is playing a huge role in the buying process. The National Board of Realtors has said that at least 70% of home buyers use the internet to search for real estate, and other sources say the percent is more like 80%. Myrtle Beach foreclosures are almost exclusively researched on the internet now, as well as 1031 exchanges and commercial real estate sales.

With the number of agents and agencies competing for sales now, how can a buyer or seller choose the best representative for their needs? What is the most important marketing service or method of finding exactly what a buyer wants at the best possible price?

David O'Connell and Mike Benton are two of the most experienced and well known developers and marketers of Myrtle Beach real estate in the area. Having started with preconstruction condo sales during the boom, both have now joined forces with Keller Williams in Myrtle Beach to diversify into the foreclosure and commercial areas as well.

"In my experience, marketing through the internet, and particularly utilizing search engines such as Google and Yahoo are the absolute most effective tools for the seller and buyer both," said David O'Connell. "Now with the talk of the Yahoo and MSN merger, it appears there may be two major sources of information for the potential buyer to find their perfect property. Where Google has been the only truly important internet marketing source in the past, the combining of these two smaller search engines would nearly equal the power of the giant pop culture favorite."

O'Connell and Benton have teamed up to create a new marketing company for Keller Williams agents, consisting of a combination of websites and services to promote listings and sales, as well as commercial buildings and 1031 capital gains properties.

First and foremost, an ambitious website project is underway to showcase every important condominium project in the entire Grand Strand. MyrtleBeachCondos.NET promises to be an ongoing project that will continue to evolve as the driving force in Grand Strand real estate will always be Myrtle Beach condos and oceanfront resorts. The partners have researched and applied the most innovative MLS Listing tool available, and with this website, buyers can sign up to enter the property criteria, and have new listings E-Mailed to them with no pressure or agent calling them. Buyers can choose the city or area, price range, resort or community name, or any combination to narrow down prospective properties and be the first to be notified as new Myrtle Beach Condos for sale are listed. Often with distressed sellers and lowest prices, the first one to find the deal can snap it up before the general public even sees it. This also helps the seller to be able to shorten the time it takes to find a buyer.

The other important role this website will play is in providing expert opinions from the many Keller Williams agents about each property.

"We will incorporate the opinions and research from many of the more than 100 local Keller Williams agents to expand on available information about each area," says Mike Benton. "We hope to find experts on each project or community to empower the buyer with the best decision-making tools found anywhere in the Grand Strand area."

Besides this power-house website, O'Connell has built numerous other sites targeting specific properties such as fractional ownership at Dunes Village, the famous Prince Resort in North Myrtle Beach, and Myrtle Beach's Westgate Resort. Some of the Keller Williams agents have also requested special targeting of the Pawleys Island real estate, the Litchfield Beach areas, Carolina Forest, Market Commons, Little River, and other special interest community sites are in the works.

We intend to be the most important internet source of information for Myrtle Beach real estate available, the partners say confidently, and with the resources of the best Keller Williams agents and top IT consultants in the area, they are well on the way to accomplishing these goals.

For more information about listing your property, finding the most knowledgeable Buyer's Agent, or other questions, visit the websites or see contact information below.

The Myrtle Beach Home Store
The Myrtle Beach Condo Store
2002 Oak Street Suite 300
Myrtle Beach, SC 29577


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David O'Connell

Jan Chilton
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