EducationDynamics Announces First Annual National Dialog on Student Retention to Address Concerns Over Rising Student Attrition Rates Among Traditional and Online Universities

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Inaugural conference seeks to provide for-profit and not-for-profit administrators best practice solutions to bolster student retention and engagement.

We share college administrators' concerns over the rising rates of student attrition

Student attrition rates among traditional and online institutions are on the rise according to recent estimates - as high as 50 percent for traditional students and upwards of 60 percent for online learners. As a result, college and university administrators are searching for new ways to engage and retain students. To address this phenomenon, EducationDynamics, the premier marketing resource for higher education institutions, today announced its first annual National Dialog on Student Retention.

The dialog will begin with an online survey of traditional and online college officials involved in recruiting and retaining full-time and part-time undergraduates and graduates to identify the burning retention issues. The survey results will then be compiled and reviewed by leading higher education administrators in a series of meetings to create a list of priorities that will culminate in a one-day conference on June 3, 2008. Thought leaders in the field of retention will gather at the inaugural event in Atlanta, Georgia to present best practices and common-sense solutions to help institutions improve retention rates.

"We share college administrators' concerns over the rising rates of student attrition," says Mark Shay, chief academic liaison of EducationDynamics. "Therefore, the program for the National Dialog on Student Retention conference will be developed using research collected from thousands of senior administrators at both for-profit and not-for profit universities to ensure that we address the topics that are of critical importance."

Designed for senior administrators in the areas of marketing, admissions, enrollment management, and student affairs, the conference will address the following:

  • The current context for retention
  • Key considerations when addressing retention rates
  • Technology applications that measure engagement

"Technology is not typically viewed as a retention tool, whereas traditional student services such as counseling, face-to-face interaction and intervention tend to dominate engagement and retention efforts at the post-secondary level," continues Shay. "This conference will introduce and discuss the various emerging technologies that are changing the shape of student communication and positively impacting retention. This is crucial new information, as we now know that students are placing more trust in online information."

EducationDynamics is currently soliciting presentations for the National Dialog on Student Retention conference that address issues surrounding retention in higher education. Special consideration will be given to those proposals that utilize research and the use of contemporary technology and communications shown to positively impact student retention and engagement. To submit a proposal or to register for the conference, visit Presentation proposals will be accepted until February 29, 2008 and conference registration will be available February 15 through May 30, 2008.

About EducationDynamics
EducationDynamics, LLC, a portfolio company of Halyard Capital, is a leading interactive marketing and information services company focused on helping higher education institutions find, enroll and retain students. Home to some of the most visible education websites, including,,, and, EducationDynamics is one of the leading providers of qualified leads for colleges and universities. In addition, the company offers a full suite of web-delivered products and services to manage a school's relationship with students across their entire life cycle, from inquiry through enrollment to retention. For more information about EducationDynamics, please visit


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