challenges notion "Beauty Fades With Age" by launching new Baby Boomer section.

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The newest section of online dating website is exclusively for those attractive and trendy singles, aged 40 and above. With their new segment, Internet-based dating community challenges the notion that beauty fades with age.

Instead of grabbing a protein shake, aging adults prefer to grab 400 calorie coffee mates

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Single and attractive Baby Boomers are the target of Internet dating website]'s newest online segment. Singles aged 40 and up can connect with other in shape and eye-catching Baby Boomers on the website's latest dating community.

Rather than bars and lounges, many attractive and fit 40 plus singles choose to find like-minded dates online through With the creation of its new "Baby Boomer" section, hopes to fill a void for all those good-looking, in shape, trendy 40 plus singles.

Jason Pellegrino (CEO/Founder) believes that beauty does not necessarily fade with age, instead people just tend to drop the ball. "Instead of grabbing a protein shake, aging adults prefer to grab 400 calorie coffee mates," he says. "Many aging Americans believe it is acceptable to add a few more Twinkies to their diet and stop caring about their physique. Sadly, it has become acceptable in American society for aging adults to believe being 20, 30, or even 50 pounds overweight is acceptable."

"It is one thing if you're 25-years-old, but another when you move into your mid thirties and beyond, finding yourself searching more for a "needle in a haystack" than anything else," he says. "Hopefully we can now put all those needles in one haystack." has received thousands of 40 plus applicants since its launch, which prompted the creation of Hotenough's newest section, "Baby Boomers" for all those 40 plus hotties.

Candidates can sign up at by submitting three photos, including one full-body shot. Only active members aged 40 plus rate Baby Boomer photos which ensures a fair vote. 25 votes and a minimum score of 6.0 must be maintained to be awarded site access. From there, you will be placed on one of Hotenough's three tiers.

"Don't be fooled by the minimum score of 6.0, if you're not a trendy, fit single, expect to be kicked to the curb before the voting even starts," Pellegrino adds.

Signup is free at For more information on the Baby Boomer section or any other segment, contact Jason Pellegrino or visit


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