Reach Students Online Raises Awareness About Online Student Marketing

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Collaborative effort among educators, marketers, and multimedia leaders highlights the benefits, protocol, and efficiencies of online student recruitment.

Today marks the official launch of ReachStudentsOnline.org, a collaborative effort to raise awareness about online student marketing among educators, marketers, and multimedia. According to a Carnegie Communications' online poll of 5,400 prospective college-bound students, the Web is considered the single most important tool in their college search process. The Reach Students Online campaign is designed to improve the educational recruitment process for both students and enrollment administrators by highlighting the benefits, protocol, and efficiencies of online student recruitment.

The cornerstone of the campaign is its resource-rich Web site, ReachStudentsOnline.org. Designed for representatives of colleges, universities, career schools, Fortune 1000 companies, military branches, and educational companies, ReachStudentsOnline.org boasts an extensive collection of online student recruitment information and insight about effective online marketing.

"In order to maintain a competitive advantage and attract a top-notch and diverse student body, it's necessary to pinpoint and utilize more effective and targeted ways to recruit and enroll new students," says Gina Biancardi, VP of Public & Industry Relations of The CollegeBound Network, which powers Reach Students Online. Results from a recent case study of several prominent universities show a 20 percent increase in electronic applications since instituting online recruitment solutions, she adds. "ReachStudentsOnline.org encourages the exchange of viewpoints among educators, provides in-depth institution case studies, and shares expert advice about the latest and greatest online recruitment techniques and tools."

Campaign strategy is directed in part by the Reach Students Online Advisory Council, comprised of educators, marketers, and other industry leaders who parlay high-caliber expertise to the educational community about expanding their schools' interactive advertising efforts. Joining Biancardi on the Council are Jerry Slavonia, founder and CEO of CampusExplorer.com; Kenneth Pinnola, Media Director at St. John's University; Milton Pierce, founder of The Admissions Doctor; Andrew W. Kelley, founder and president of Effective Student Marketing, Inc; John Buckley, Assistant VP for Undergraduate Enrollment at Fordham University; and Celia Ffrench, VP of Media Services at Career Education Corporation.

About The CollegeBound Network
More than 1.5 million surfers utilize The CollegeBound Network's resource sites each month, which include CollegeBound.net, CollegeSurfing.com, HolisticJunction.com, SpaBeautySchools.com, TopCareerSchools.com, Advanced-Degrees.com, Top10ComputerSchools.com, and others.

Since 1987, The CollegeBound Network (CBN) has worked with America's leading colleges, universities, and career schools in connecting learners with educational opportunities. CBN specializes in recruitment lead generation solutions for 800+ educational institutions and 3,000 campuses, using its content-rich portals.

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Marian Rodi
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