We're using new media in the Department of Defense because it's allowing us to create a more customized experience for our diverse worldwide audiences
New York, NY (PRWEB) February 13, 2008
BlogTalkRadio (http://www.blogtalkradio.com), the first citizen broadcasting network, and the Pentagon, home of The Department of Defense (DoD) have developed live, Internet Talk Shows aimed to inform their internal audiences, the public and the blogger community about Pentagon activities and initiatives. The first shows to run on BlogTalkRadio are "ASY Live" and "Department of Defense Bloggers Roundtable."
ASY Live "America Supports You," is a nationwide program designed to recognize citizens' support for our military men and women and communicate that support to members of our Armed Forces at home and abroad. Interviews range from Department of Defense personnel, to patriotic citizens and non-profit homefront organizations. ASY Live can be heard at http://www.blogtalkradio.com/ASYLive.
The Department of Defense Bloggers' Roundtable http://www.blogtalkradio.com/bloggersroundtable connects bloggers and online citizen journalists with DoD civilian and military leaders and subject matter experts. The Roundtable provides source material where available, including audio, photo, video, transcripts, biographies and related fact sheets.
"We're using new media in the Department of Defense because it's allowing us to create a more customized experience for our diverse worldwide audiences" said Allison Barber, Deputy Assistant Secretary of Defense for Public Affairs. "They can access our news and information where they want it, when they want it. BlogTalkRadio is one of the new media formats enabling us to provide that more personalized experience."
Commenting on the announcement, Alan Levy, CEO and co-founder of BlogTalkRadio stated, "The Pentagon has recognized BlogTalkRadio's ability to reach various targeted audiences utilizing our easy-to-use talk radio broadcasting format. It enables them to deliver prompt information to listeners regarding the War on Terror and other Pentagon activities and programs, while also conveying the feelings and emotion of those who are affected."
Launched in August 2006, BlogTalkRadio is a free, web-based platform which allows any user with a phone and a computer to host a live, interactive radio show -- no downloads or extra equipment needed. Hosts call into the service by phone to broadcast. Each show can accommodate unlimited live listeners. Upon completion of the live broadcast, it is automatically archived as a podcast. Since the company's launch, thousands of hosts have broadcast more than 55,000 shows. Notable guests on BlogTalkRadio such as Yoko Ono, Brad Pitt, John McCain, Mike Huckabee, Brian DePalma and more appear on the Best of BlogTalkRadio page. Notable hosts include The Department of Defense; Marla Cilley, the FlyLady home and life organizer; Doug Christie, former NBA player; and the LAFD. BlogTalkRadio's citizen broadcasting network can be found at http://www.blogtalkradio.com