Velocix Brings Best of Bollywood to the Web

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Bollywood.tv's world-beating collection of South Asian movies available on-line and on-demand.

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We chose to work with Velocix because they offer a unique network technology that provides fantastic delivery performance and video quality, together with flexible options for managing distribution costs. We look forward to adding to our growing collection of movies in partnership with Velocix in the future.

Velocix (http://www.velocix.com) -- formerly known as CacheLogic -- today announced that its Velocix Video solution is being used to deliver the world's largest on-line collection of south Asian films. Bollywood.tv is the first global movies-on-demand service for Asian film with a library that includes classic and cult movies not available elsewhere on the web, or TV and DVD.

Velocix Video allows Bollywood.tv's viewers to watch films at broadcast quality in Windows Media format, streamed or downloaded directly to their PCs. More than 1,900 new and back catalog films are exclusively available on-line, including movies in Hindi, Tamil, Kannada, Marathi and Bengali as well as a range of exclusive Pakistani dramas, and music from genres as diverse as pop, classical and Sufi.

"The Velocix Network enables us to deliver a high quality service to millions of worldwide followers of South Asian films," Nigel Glynn-Davies, CEO at Bollywood.tv comments. "We chose to work with Velocix because they offer a unique network technology that provides fantastic delivery performance and video quality, together with flexible options for managing distribution costs. We look forward to adding to our growing collection of movies in partnership with Velocix in the future."

Adds Phill Robinson, CEO, Velocix, "We are proud to be helping Bollywood.tv take some of the world's most popular and widely loved films to a massive global audience. Bollywood.tv's selection of our Velocix Network is further validation of our ability to deliver a high quality video experience over the web that is unrivalled in terms of performance and quality for the viewer, as well as economics and control for the content owner."

The Velocix network is designed to enable content owners, movie studios, and broadcasters to deliver video and other large digital assets, such as software and games over the web, with unprecedented performance, breakthrough economics and an asset delivery lifecycle management system that provides content owners the control, analytics and reporting they need to manage their asset libraries through the digital distribution chain.

About Bollywood.tv:
Bollywood.tv first launched in October 2005 and has one of the largest online libraries of South Asian movies, clips, stage plays and music available anywhere on the web. Bollywood.tv is the only destination that can claim to be genuinely South Asian and offers movies in Hindi, Tamil, Kannada, Marathi and Bengali as well a range of exclusive Pakistani dramas, and music from genres as diverse as pop, classical and Sufi. Bollywood.tv allows subscribers to watch a video online (streamed direct to your PC) or offline (downloaded and watched at your convenience).

About Velocix:
On February 7th 2008, CacheLogic unified its company name, products and services together under the Velocix brand. The new name and brand aligns the company's corporate identity with its strategic direction as an innovative and market leading provider of on-line digital delivery services.

Velocix is the world's leading Digital Asset Delivery Network, a new generation CDN (Content Delivery Network) designed to meet the rich media needs of the 21st century Internet. The Velocix delivery network is relied upon globally by owners of large digital assets -- including video, software and games -- to provide unparalleled quality of service and delivery performance, with affordable economics. Velocix does all this whilst providing new levels of control over the global digital asset distribution chain. For more information please visit http://www.velocix.com.

For more information on Velocix please contact:
EMEA
Bite Communications for Velocix
Chris Owen
velocix @ bitepr.com
Tel: + 44 (0) 20 8741 1123

US
Bite Communications for Velocix
Diane Hepps or Martin Sjogren
velocix @ bitepr.com
Tel: +1 212-857-9385

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Diane Hepps
Velocix
(212) 857-9385
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Chris Owen
Velocix
+ 44 (0) 20 8741 112
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