Armani Exchange Brings Juicy Music Back to the Beach

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Robbie Rivera, Grammy Winner Benny Benassi, Tommy Lee, Axwell, Deadmau5 and more renovated and reinvented... get all the juicy details here.

Get Ready! The 4th Annual Juicy Music Event is coming and it's been given an overhaul. Nikki Beach and its newly remodeled Club Nikki will be the scene of the mammoth 17 hour WMC party extravaganza. 32 DJs have been confirmed for what industry critics claim is the must attend event of Winter Music Conference.

Last year over 6000 revelers attended this sold out beach bash. Continuing on with this WMC tradition, music performances will begin at 12 noon and go to 5am. In all 3 areas of the Nikki Beach / Club Nikki Nightclubs fans will experience the upper echelons of the world's most renowned DJ/Producers and Artists non-stop.

White sand will warm beneath your feet as the hottest house, electro, tech house and progressive music enflames your soul. Robbie Rivera will the decks alongside 2008 Grammy Winner Benny Benassi and a plethora of others including Steve Angello, Sebastian Ingrosso, Tommy Lee & DJ Aero, DJ Rap, Sander van Doorn, The Shapshifters, Axwell, Deadmau5, Laidback Luke and Richard Vission. (For full lineup see below)

This year Armani Exchange has partnered with Robbie Rivera to create the next volume in the A|X Music Series "Twilight" - the ultimate blend of stylized rhythmic tracks mixed with seductive house beats that keep you moving all night.

Can't make it to Miami? No worries! "Twilight" compiled & mixed by Robbie Rivera will be available in all A|X stores and on armaniexchange.com this March. Don't have an A|X by you? Then check out Juicy Beach live on XM Satellite Radio's BPM Channel and on AOL Music Radio.

Tickets for this event are available at http://www.wantickets.com/EventDetail.aspx?e_id=37515

About Juicy Music:
Juicy Music is a household name in the Electronic Music Industry. It is recognized for its independent releases of quality house, progressive and electro music. The brainchild of Producer/DJ Robbie Rivera, Juicy Music's arsenal Includes Antoine Clamaran, Coburn, and fresh talent such as Taito Tikaro, DJ Dero, DJ Inphinity, Willie Morales, Louie Padilla, and Rooster & Peralta. In 2005 a new WMC tradition emerged with the Juicy Music Event expanding the labels brand to event production.

About Armani Exchange:
Armani Exchange was launched in 1991, aimed at a new generation of fast-fashion consumers through an accessible collection offering urban, individual style. A|X Armani Exchange defines a new dress code with a collection that takes its cue from urban lifestyle and music culture.

All Media & Sponsorship Inquiries please contact:
Lainie Copicotto :: lainie@juicymusic.net :: +1 917 609 4110

For More Information on Robbie Rivera & Juicy visit:
http://www.robbierivera.com
http://www.myspace.com/robbierivera
http://www.juicymusic.net
http://www.myspace.com/thismusicisjuicy
http://www.juicybeach.net

Juicy Beach is Sponsored by:
Armani Exchange http://www.armaniexchange.com
Don Q
Pioneer Pro DJ
XM Satellite Radio
DJ Mag
Aurelia Entertainment
VisualClash
IMAGE Magazine
Clubplanet.com
Wantickets.com
Cooljunkie.com
Tillate.com

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LAINIE COPICOTTO

Lainie Copicotto
Juicy Music
+1.917.609.4110
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