Musync Helps Indie Musicians Pre-clear Music, Expose Music, and License Music For TV, Film and Video Games

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The story of how Musync, a music licensing company in San Francisco, helps indie musicians make money from their music by licensing it for television programs, TV and radio commercials, movies, video games and more. Musync has over 3,300 clients who use music every day and they're always looking for more. Musync has a growing catalog of over 15,000 tracks of pre-cleared music and wants to find more great tracks to add.

It's Valentine's Day 24/7 365 days a year at Musync's corporate headquarters, San Francisco's innovative new music licensing company.

Why? Well, Musync has a big heart and the staff shows the love by helping as many talented musicians as possible. How? By turning an avocation into a vacation ... making money from what they love to do, which is creating music. How? By licensing music from the Musync catalog of over 15,000 tracks of filtered, screened, and pre-cleared music from indie labels worldwide -- with movie studios, TV producers, ad agencies, game developers, webmasters, event producers ... anyone who uses music regularly.

Randy Schroeder, Musync CEO, AKA: Evangelist, is living his dream with Musync this way: VIDEO OF RANDY: How we help artists:

How to submit music? Simply visit and click on "Got Music". Complete the brief request form, and hit "Send". The Musync team reviews each submission for quality, originality, marketability and licensing possibilities. If the tracks make the cut, a non-exclusive agreement is sent, usually via email, but we have stamps and envelopes in the office, too. If it's a good fit, you'll receive a response from the staff, to help submit the music. The agreement clearly outlines the sometimes-a-little-boring details necessary to "pre-clear" all the tracks. (Definition of Pre-cleared music: music tracks that have been pre-negotiated for price, distribution and availability.) As soon as the agreement is signed and returned, the Musync team adds the new tracks to the main library, and starts promoting them.

Seb Jarakian, Music Director, AKA: Head Music Genius, tells us how the music is filtered; so it makes it into the library: VIDEO OF SEB: The music filtering process:

"Unfortunately, we can't take every band because the quality has to be there ...", says Seb. "... We're dealing with TV shows like Ugly Betty and The Riches, games from Microsoft and Konami, and hip ad agencies like DDB and FCB; so the music has to be of the highest quality, AND fresh."

Immediately after the contract is signed, the perks for the artist begin: (Definition of perks: Publicity, recognition, marketing, and money, income, cash, warm fuzzies, bliss ...)

The music is added to the library (which is growing by hundreds of tracks every month) so it's available for licensing right away. Musync receives requests for tracks daily, so new tracks are routinely included in collections for immediate search requests. Musync loves introducing new music to their clients. Speaking of clients, the list includes NBC, CBS, ABC, Lion's Gate, Sony Pictures, Satchi, Eleven, FCB, Oglivy, Goodby Silverstein, Google, Esurance, Microsoft, Toyota, Visa, Clorox and over 3,300 more, worldwide.

Some artists are invited to be featured on the Musync Web site: Seen it yet? They feature special albums right up front, on the home page, including sample tracks, album art, photos and a review written by the Musync team. New artists are encouraged to provide an extensive bio' plus any backstories they want publicized, about the album:

Many artists are featured in a regular e-newsletter. It includes a blurb about them, and some sample tracks for immediate review. Then it's distributed to their extensive client database.

Several times a year, Musync compiles an iTunes-ready DVD (for instant temp-track use by clients), which contains the best 1,000 tracks from the main catalog. This little treasure is distributed to all qualified users in the database all without charge.

Musync has its own promotions team that submits regular press releases about new artists and labels within the Musync family.

But wait, there's more! Ever worry about someone stealing your stuff? Musync has partnered with DreamCatcher, to protect all tracks. DreamCatcher's Inter-cept software tracks all uses of the music; so no one can use (as in STEAL) any tracks without licensing and paying the fee.

Just to recap, here's how it works: The music geniuses at Musync, receive requests for music by phone or from the Web site: Then they scour the catalog of music. Knowing trends and having vast knowledge of the music world, they choose a collection of 10 - 15 tracks. They upload the selected tracks, and send the link to the requestor, usually a creative director, producer or editor. "It's so easy," says Cathy, a freelance producer in San Francisco. "I get a link from Musync and I just click and listen to the tracks."

One of Musync's sales reps, Mark Pariser, has established close relationships with all major US ad agencies, movie studios, and network TV producers. He's been in the industry for over 15 years, and has placed Musync tracks in "Die Hard 3", Eragon and August Rush and TV shows like "Ugly Betty", "My Name is Earl", "Without a Trace", "Ghost Whisperer" and "How I Met Your Mother". and national commercial campaigns for BMW, Burger King, Subway, Honda and Ford ... just to name a few.

Musync is in the process of securing additional reps in France, Germany, Mexico, South America, Italy and Eastern Europe. The goal is to gain inroads into the top music users worldwide.

"We're always looking for more original music," said Jarakian, "It's so great when a musician shares the love of Musync with their musician friends to help them live their dream too. How cool would it be to tune into your favorite TV show and hear your own music? Mom would be so proud."

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Randy Schroeder
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