Chicago, IL (PRWEB) February 15, 2008
Since Wal-Mart unveiled its Packaging Scorecard for sustainability to the packaging community in late 2006, brand owners have sought to understand how this initiative will affect them and their product packaging. In anticipation of the scorecard's official launch on February 1 of this year, Zettlemoyer-Lazar offered Summit Publishing Company's Packaging World an exclusive interview. Topics discussed were the status of the project, its reception by consumer packaged goods suppliers and packaging vendors, and implications for the industry and the environment. The interview took place in early December and appears in this month's edition of Packaging World (http://www.packworld.com)] and online at http://www.packworld.com/view-24566.
The scorecard is a Web-based database populated by Wal-Mart consumer packaged goods suppliers with details on the packaging for each of their products. Designed to calculate the net environmental impact of this packaging, the scorecard computes a final score for each package based on the results of nine metrics. The scores ultimately rank the packages against competitive products within each category. Among the metrics considered are greenhouse gas emissions (GHGs), product-to-packaging ratio, cube utilization and innovation, just to name a few.
Wal-Mart's packaging initiative -- which has stimulated an avalanche of activity in the packaging community around sustainability -- is just one element of a game-changing strategy by the company focused on three ambitious environmental goals. These goals, first outlined in October 2005 by Wal-Mart CEO Lee Scott in his "Twenty First Century Leadership" speech, are: to be supplied 100 percent by renewable energy, to create zero waste and to sell products that sustain resources and the environment.
Since being thrust into the spotlight two-plus years ago, Zettlemoyer-Lazar has earned the respect of many in the packaging community for her responsiveness and professionalism. During the Packaging World interview, Zettlemoyer-Lazar emphasized the importance of industry members and in particular the trade press in spreading Wal-Mart's message. "Without you, we are not going to be able to reach our goals," she said. "We need the help of the entire packaging industry; we can't do it by ourselves."
The complete interview can be found in this month's issue of Packaging World or online at http://www.packworld.com/view-24566.
About Packaging World
Packaging World is the flagship publication of Chicago-based Summit Publishing Company. This privately held company is an integrated media publisher offering business information for packaging professionals including print magazines PACK EXPO Showcase; Healthcare Packaging and Contract Packaging. In addition to packaging e-newsletters, Summit Publishing Company also produces Webcasts and a variety of conferences for packaging professionals.
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