Sydney's Melon Launches Free Tool to Assist Legitimate Email Marketers Avoid 'Junk Mail' Filters

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Sydney-based specialist email marketing company Melon Media has released a free web-based tool to assist legitimate marketers in getting their email messages through to their recipients.

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Sydney-based specialist email marketing company Melon Media has released a free web-based tool to assist legitimate marketers in getting their email messages through to their recipients.

Called "Melon Stork" -- the tool analyses the email and based on an ever evolving algorithm determines the likelihood of the email getting caught in a junk mail filter in error.

Kevin Garber, General Manager of Melon Media, says they created the tool after noticing that many of their clients did not realise that the content of the email, ratio of text to images, subject line and other elements of their email could trigger spam filters -- even though their recipients had opted-in to receive the emails.

"'False positives' are a problem for the legitimate email marketing industry."

"Despite the fact that Spam filters have improved over the years, email marketers are not always aware that simple changes to the content can prevent their messages getting bundled with the SPAM messages that cause a problem for us all," said Kevin Garber.

"For example many people in the financial services industry have problems getting their emails through as intended. The frequent references to money and dollars can trigger SPAM filters."

"The tool is free and available to everyone via our website. It is straightforward to use -- all that needs to be done is to paste a copy of the email that the marketer intends sending into the tool and the tool gives you instant and detailed results -- allowing the email to be refined based on the results and retested."

Kevin Garber comments that by providing tools such as Melon Stork that give legitimate email marketers control over their campaigns one more battle will be won in the war against SPAMMERS.

Melon Stork can be accessed directly at:
http://www.melon.com.au/tools/spamcheck/

A FAQ for Melon Stork can be found at:
http://www.melon.com.au/Melon/article/melon_stork_faq/

For more information contact:
Kevin Garber - General Manager
61-2-9371-4190
Sydney, Australia
info@melon.com.au
http://www.melon.com.au

For photos:
http://www.melon.com.au/Melon/article/melon_stork_media_release/

About Melon Media:
Melon Media is a specialist email marketing company and digital agency based in Sydney, Australia. We provide high quality email marketing and website solutions to organisations in Australia and worldwide.

Founded in 2000, Melon Media's clients include Chandler Macleod, Flexirent, Four Points by Sheraton and Grant Thornton Australia.

About Melon Stork:
Melon Stork is a free web based tool that assists legitimate email marketers avoid their messages incorrectly triggering SPAM filters. The name Melon Stork comes from a metaphor based on the mythology of the stork safely delivering babies. The aim of Melon Stork is to help deliver emails safely.

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Kevin Garber
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