With crude oil prices rising and the cost of petrol at the pump following, it is essential that motorists do everything they can to improve fuel economy.
UK (PRWEB) February 15, 2008
Online tyres specialist Blackcircles is urging motorists to become 'eco-drivers' in a bid to tackle soaring petrol prices.
With rising fuel costs and concern over climate change, there has never been a better time for motorists to think about minimising the impact of fossil fuels on the environment.
Blackcircles is advising motorists that the simplest measures can help cut fuel costs while reducing driving emissions and ensuring driver and passenger safety.
Keeping tyres inflated to the correct level has been shown to cut up to 10% of petrol costs while failing to ensure tyre pressures are at the correct levels will wear out tyres faster, use more petrol and create more emissions.
Blackcircles Managing Director Mike Welch said: "With crude oil prices rising and the cost of petrol at the pump following, it is essential that motorists do everything they can to improve fuel economy. "
Across the UK, drivers are wasting hundreds of millions of pounds on fuel, simply by failing to drive with their tyres at the right pressure. In addition, this reduces the life of the tyre by an estimated 15%.
Driving with tyres that are three psi (pounds per square inch) below the correct pressure decreases fuel economy by one per cent.
Between increased greenhouse gas emissions and scrapping more tyres more often, it is inevitable that a substantial impact is being made on the environment.
By becoming an eco-driver motorists can improve fuel economy, reduce emissions and be safer on the roads.
Notes to editors
Blackcircles.com was launched in 2001 as a revolutionary new way of buying tyres. Through either the company website or call centre service, customers can choose the type of tyres they want and have them fitted at their local independent garage at a time which is convenient to them. The group now offers extensive mobile tyre fitting services making the process even more convenient for the customer.
Blackcircles.com is a nationwide tyre retailer that can save customers an average of 40% on their normal purchase of tyres.
Managing Director Mike Welch left school aged 16 to become a tyre fitter in Liverpool. He went on to launch his first tyre business while still in his teens before being head hunted by Kwik-Fit as New Business and e-Commerce Development Manager. He left Kwik-Fit in 2001 to launch Blackcircles.com.
The Chairman of Blackcircles.com is Graeme Bissett, former Group Finance Director of Kwik-Fit.