ATP Creates More Excitement with EarthDrive Launch -- The World's First Eco-Friendly, Recyclable USB Drive a Part of Restoration Efforts

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ATP, a leading manufacturer of flash and DRAM memory solutions, announces the expansion of its EarthDrive program as well as reforestation efforts through a partnership with American Forests. During the next several months preceding Earth Day in April, ATP has committed to enhancing their sales and marketing efforts as well as their partnership program. It is the company's objective to increase the number of trees planted to help offset carbon dioxide emissions.

ATP, a leading manufacturer of flash and DRAM memory solutions, announces the expansion of its EarthDrive program as well as reforestation efforts through a partnership with American Forests. During the next several months preceding Earth Day in April, ATP has committed to enhancing their sales and marketing efforts as well as their partnership program. It is the company's objective to increase the number of trees planted to help offset carbon dioxide emissions.

"Since Project: EarthDrive launched over a month ago, we have been receiving tremendous positive feedback from both our customers and partners, on how the EarthDrive has helped them take the concepts of sustainable technology and corporate social responsibility one step further," said Michael Plaksin, ATP Vice President of Sales and Marketing. "We are now looking forward to not only working with our retail partners, but also to reaching out to corporations who have expressed and shared the same vision to contribute to this reforestation effort."

American Forests, a world leader in planting trees for environmental restoration, is committed to protect, restore, and enhance the natural capital of trees and forests. Each tree planted has the ability to remove over one ton of CO2 from the atmosphere during its lifetime.

The ATP EarthDrive is manufactured using revolutionary new bio-recycled materials. In addition to being fully recyclable, the EarthDrive retains durability features unique to ATP flash memory products.    Built with ATP's SIP (System-In-Package) technology, all vital flash components are completely protected from water, dust, and shock. The EarthDrive packaging, in an effort to be more environmentally friendly, is also made of recycled paper and recyclable materials.

EarthDrive is scheduled for mass production immediately and will be available in 2GB to 8GB densities with MSRP ranging from $29.99 to $99.99. For more information on the ATP EarthDrive, please visit http://www.atpinc.com or email flash@atpinc.com.

ATP and the ATP logo are registered trademarks of ATP Electronics, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP
Founded in 1991, ATP is a leading manufacturer of high performance and durable flash memory solutions as well as DRAM memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, testing and qualification, ATP offers a broad range of the highest quality DRAM memory products for mission critical applications such as server blade, workstation, network communication, and embedded systems. ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures. For more information on ATP memory products, visit http://www.atpinc.com or email flash@atpinc.com.

Press Contact:
Miranda Wijaya
Tel: 408-732-5878
Fax: 408-732-5055

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Miranda Wijaya
ATP
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