Hitwise Names DunhillVacations.com Fastest Moving Travel Website in December 2007 A New Approach to Communicating Online Travel Deals Effectively

Share Article

Dunhill Vacations, a travel oriented media company bringing travel deals to an estimated 1.4+ million subscribers, was named one of the fastest moving web sites on the World Wide Web in the Travel category for December 2007 according to Hitwise, a leading source of online measurement. "The focus on diverse vacation deals and our unique marketing strategy has allowed DunhillVacations.com to increase its web traffic over 200,000 unique users in the past 2 months," said President, Kurt Homfelt.

Dunhill Vacations, a travel oriented media company bringing travel deals to an estimated 1.4+ million subscribers, was named one of the fastest moving web sites on the World Wide Web in the Travel category for December 2007 according to Hitwise, a leading source of online measurement.

"The focus on diverse vacation deals and our unique marketing strategy has allowed DunhillVacations.com to increase its web traffic over 200,000 unique users in the past 2 months," said President, Kurt Homfelt.

Dunhill Vacations' flagship product is Dunhill Vacation News, a free travel newsletter with 1.4+ million opt-in, targeted subscribers. Unlike most competitors in this vertical, Dunhill Vacations takes a unique push and pull approach to communicating its supplier and travel agent deals. In addition to deploying vacation specials to our opt-in subscribers, there is a heavy focus on viral marketing for interested consumers to receive the best value for their money. This strategy allows the vendors to communicate their deals accurately to the correct demographic.

"Dunhill Vacations carefully monitors travel trends and responds to the preferences of our 1.4+ million opt-in subscribers." said Homfelt. "The Hitwise metrics validate our strategy of providing excellent travel values. The result is the growth in our subscriber base and increased traffic to our site," said Ilizabeth Sutera, Marketing Director.

Acutely aware of the world economy, DunhillVacations.com continues its surge in the online travel vertical by focusing on value for your dollar and diversity in vacation options. Dunhill Vacations also guides the user on how to stretch their dollar when travelling internationally. For information on providing travel agency or supplier messages, contact Kurt Homfelt, 888-267-9923

About Dunhill Vacations
Since 2001, Dunhill Vacation News offers a free travel email newsletter, http://www.dunhillvacations.com, providing a diverse array of the best travel deals available. With 100 plus combined years experience in the travel industry, Dunhill Vacations expert staff ensures the attention of the reader and the integrity of the product and a targeted audience for vendors.

About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ilizabeth Sutera

Kurt Homfelt
Visit website