Norfolk, Va. (PRWEB) February 18, 2008
Boat Trader (http://www.BoatTrader.com), a division of Dominion Enterprises, announced today that its industry-leading website has been redesigned and re-engineered to make finding, selling and researching boats and marine accessories easier.
New features for boating enthusiasts include an enhanced Browse section where shoppers can search by type, dealer or custom builder. The top manufacturers are also listed beneath descriptive photos of each boat type. Consumers can also locate a dealer with an interactive map tool or advanced search options. Also new is the price checker tool that allows users to search specific boat makes for high, low and average prices in their area.
"Visitors come to BoatTrader.com to find, to sell and to research boats. The new site provides a clearer path for users to get the information they need quickly," said Lori Stacy, vice president of Boat Trader.
Three main buttons, "Find," "Sell" and "Research," take visitors directly to the information they seek. The "Find" button provides instant access to more than 125,000 boats for sale -- the Internet's largest database of boats. The "Sell" button easily guides sellers through a fast and convenient process for selling their boat on BoatTrader.com. The "Research" button offers additional information on everything from finance and insurance to marine parts and accessories.
Updated site features include: My Trader account, formerly My Marina, which now includes vehicles saved from all TraderOnline.com's family of sites; easy-to-find icons to re-launched marine sites YachtTraderOnline.com, SailboatTraderOnline.com and PWC-TraderOnline.com; and a Click to Call tool, allowing users to place a phone call to dealers with the click of the mouse.
Consumers now have multiple methods of contacting dealers when they have an interest in a boat: text messaging with Mobile Lead Alert, immediate phone dialing with Click to Call, e-mailing and visiting the dealership.
About Boat Trader
Boat Trader (BoatTrader.com), a division of Dominion Enterprises, is the largest database of boats for sale online. Headquartered in Norfolk, Va., it is part of the TraderMedia family of vehicle classified advertising magazines and websites that includes RV Trader (RVTraderOnline.com), Cycle Trader (CycleTrader.com), Aero Trader (AeroTrader.com), Equipment Trader (EquipmentTraderOnline.com) and Commercial Truck Trader (CommercialTruckTrader.com). For more information about Boat Trader, call toll-free 1-877-354-4069 or visit http://www.boattrader.com.
About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.
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