MarketCulture Strategies Creating the Profitable DNA of Companies

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MarketCulture Strategies, the recent merger of two consultancies, announces its incorporation as a firm dedicated to improving the profitability of companies through marketing skills training, benchmarking services and transformational management consultation.

Interstrat Corporation, an Australian firm, and Gallagher Management, a US firm, have joined forces to become MarketCulture Strategies (MCS), with offices in San Francisco, Sydney and Boston. MarketCulture Strategies is creating a new era of strategic management and marketing which involves the entire organization having a strong market culture with customer value at its heart. MCS researchers have uncovered the secrets of why consistently superior performing companies like 3M, IBM and Johnson & Johnson are able to achieve what they do. MCS is now dedicated to helping other firms acquire the DNA of Profitable Companies™.

Interstrat CEO Chris Brown, and Sean M. Gallagher, CEO of Gallagher Management, decided to merge their firms to form a consultancy solely focused on the new philosophy that is gaining momentum called "market culture." Business leaders are now discovering the central importance of having a strong market culture to achieve their goals.

As Chris Brown explains, "We are now seeing organizations come to the realization that they need to have a strong market culture to improve their performance. In fact the third annual NYSE CEO Report* recently announced 2008 as being the 'Year of the Customer.' With a strong market culture every employee understands how they impact the customer. This drive for a market focused culture is supported by scores of scientific studies that show if a company has a strong market culture then it is much more likely to understand customers deeply, and to align itself to deliver superior customer value, profitably. This obviously makes sense but most organizations do not have a cohesive strategy for becoming market focused. The key question for executives is how do I know whether we are putting customers first?"

Sean Gallagher adds, "A company's culture is very hard for competitors to imitate. Firms with a strong market culture are able to align the entire organization to deliver superior customer value, profitably. This is where MCS services can help. We assist companies in their transition to a strong market culture by benchmarking their current culture and marketing skills. With this data we help senior management increase their organization's customer focus throughout the firm, with special emphasis on marketing skills. Granted this process doesn't happen over night, but the pay offs are tremendous."

The facts are simple: Firms with a strong market culture deliver superior profitability. MarketCulture Strategies helps companies build their market culture with strategic transformation consultation, benchmarking services and marketing skills development.

To understand more about MarketCulture Strategies please visit or call (800) 817-8582.

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Peder Hanson

Sean M. Gallagher
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