Jeff Porter to Discuss Digital Signage Content Software with Distinguished Panel at Digital Signage Expo

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Jeff Porter, Executive Vice President Scala Inc., will sit on a panel of distinguished digital signage experts at Digital Signage Expo and discuss content software for the industry.

Scala, the leading provider of end-to-end solutions for the digital signage market, today announced that Jeff Porter, Executive Vice President Scala Inc. will sit on a panel of distinguished digital signage experts at Digital Signage Expo and discuss content software for the industry. Digital Signage Expo is in Las Vegas, NV on February 27 - 28, 2008 at the Las Vegas Convention Center. Visit Scala at booth #305 and see the latest digital signage software solutions from the recognized global leader.

Software from a wide variety of suppliers is used to create content that runs on digital signage systems, for formatting video, for playlist control and for compliance (reporting what ran when on the DS system). There are many competing software products available. And software being software, two challenges face the systems integrator and the end-user:

  • Software doesn't really have the kind of "specs" that allow A/B comparison when deciding which product to go with
  • Some Software providers, in good faith, will claim that their product can do whatever the client requests (and then quickly create a plug-in to address the desired feature)

This session will attempt to demystify the competitive features of the main software packages available for digital signage. It will also address what training the various software package providers make available to AV integrators.

"Jeff Porter is one of the pioneers of the digital signage industry," says Gerard Bucas, CEO Scala. "Because of his vast experience and knowledge in the industry, Jeff is eminently qualified to discuss the software solutions of the industry and relate issues to end-user experiences."

About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens that all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA, and has wholly-owned subsidiaries in The Netherlands, France, Norway and Japan, with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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