The Sofitel Paris Bercy Joins Pullman Network to Become One of the Brand's Flagships in Europe
14 Pullman hotels worldwide, and 300 by 2015
Paris, France (PRWEB) February 18, 2008 -- As part of the global rollout of the Accor Group's new upscale hotel chain Pullman, The Sofitel Paris Bercy has adopted the Pullman brand to become the Pullman Paris Bercy.
Located at the heart of the capital's new district of Bercy, the Pullman Paris Bercy (396 rooms, including 20 suites) is designed primarily for business travelers. With its own 1,800m2 convention center, 20 meeting rooms, theatre and food and beverage facilities to match, the hotel is ideal for meetings, seminars and conventions.
The Pullman Paris Bercy joins the 12 hotels opened last December in France (Paris, Marseille and Toulouse), Germany (Cologne and Dortmund), Belgium (Brussels), Thailand (Bangkok) and China (Dongguan), and the Pullman Sanya Yalong Bay hotel which opened on February 3, 2008.
The Pullman Sanya Yalong Bay is facing the South China Sea. The hotel opened on February 3 and includes 77 rooms and 115 villas (all with private swimming pools) and 9 adaptable meeting rooms, over a total surface area of 1,200 sq m.
The hotel can host more than 800 people on the occasion of congresses or seminars, in particular with its Pacific Grand Ballroom, which can accommodate up to 350 people.
The hotel's convention areas can be customised and privatised to suit any events and include the latest generation of technological equipment, with private offices featuring all the office automation resources required (broadband Internet, computer rental, secretarial and translation services, etc.). One of the three restaurants of the hotel - "Le Chinois" - has four lounges which can be reserved for private business lunches.
An ambitious international growth policy designed to achieve the target of 300 Pullman hotels by 2015.
In making the Pullman Paris Bercy one of its flagship hotels in Europe, the brand is sending a clear message of its commitment to extending its network. By 2009, the Pullman chain will offer 59 hotels (15,600 rooms) in 23 countries covering Europe, Asia-Pacific, the Middle East and South America.
Pullman's growth will focus on international business and leisure destinations. 55% of the Pullman chain will be located in fast-developing countries (in the Middle East, Africa, South America, Asia and Eastern Europe), with 45 % in the mature countries of Western Europe and the Pacific Rim.
Looking forward, Pullman plans to build a global network of 300 hotels by 2015, with new hotels being added at the rate of 25 per year.
"Pullman will be one of fastest-growing brands of the Accor Group, especially in the Asia-Pacific region. The brand will expand rapidly this year, particularly in China. In 2009, we plan to open 18 hotels in the Asia-Pacific region, with the ultimate aim of around 100 Pullman hotels here", says CEO Gilles Pélisson.
Pullman completes the Accor brand portfolio
The creation and development of Pullman reflects Accor's intention to consolidate its position in the business travel market. However, that's not the only objective, because this new brand, launched on December 10 last year, also provides the Group with the opportunity to win market shares in a very high-potential segment.
The result is a brand that consolidates the Group's brand portfolio and improves its range legibility. Pullman is a perfect fit with the Group's overall portfolio, because its market positioning is complementary to the other non-standard brands of Sofitel, Mercure and all seasons. In associating the legendary Pullman name with an innovative and creative range of products and services, Accor is aiming to strengthen its position as a major player in the upscale hotel market.
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